Advertising cosmetic surgery

When you advertise your client's websites, what do you use, Google or Overture, and do you do banner advertising?

While we will occasionally use Google or Overture pay-per-click, we really only do so when a client specifically requests it OR we want to test click-through rates. Our chief strategy is to employ search engine opmization and marketing strategies so our client websites appear in the top results of the NATURAL (not paid for) search engine results. We have found this to be the most effective way to create powerful, lasting results.
Thanks for your question! The Surgeon's Advisor Team