To answer this question: If done properly, yes! A website redesign is a great opportunity to not only update the look of your site, but also to increase traffic and rankings.
There are many factors involved with a redesign that need to be considered. Some of the more common ones include the aesthetic look and feel of the new site, user-friendly navigation, platform friendly appcliations, and ample user interaction.
When doing a redesign, it is always a good idea to mock up several options. Have friends and colleagues review them and offer feedback on what they like and don’t like. Take those bits and pieces and combine them into a new design layout. Then have them review the new look. Repeat this step until you have a winner.
How a website looks, what colors were used, your branding, where a contact form is placed, what kind of media are being used, how much content a page has, as well as what size the font is – all play important roles in increasing traffic and even eliciting user interaction and contact.
Once you have decided on the new look of the website, you can then focus on making sure all of those important SEO items that are so often missed get done. SEO factors that are important are things like proper page titles and descriptive tags, alt image tags, link titles, on-page optimization (internal page links), and an easy way to be contacted from any page a visitor may be on. This is also a great time to review the content across all the pages. Freshen up anything that is outdated or no longer relevant to your business or practice.
As you can see, there are many benefits to a site redesign – including the opportunity to increase your SEO.