Advanced Internet Marketing, Reputation Management and Patient Acquisition Strategies for Top-Tier Aesthetic Physicians
1688 Meridian Ave. Suite 200, Miami Beach, FL 33139 | 305.763.8011
Your website visitors may need a little guidance from you. Left on their own, they may click around your site aimlessly, reading an article perhaps, maybe your “About Us’ page, looking at a few testimonials or before-and-after photos and, after a few minutes, losing interest and going elsewhere. That’s most likely not what you want your visitors to do. However, in order to get your visitors to do what you want them to do, you may need to guide them along.
Question: What does a ‘spider’ refer to in Internet terms?
Answer: A spider, at least in Internet terms, is a software tool used by search engines which retrieves information from websites. Search engines send this spider out to your website when you submit your website to them. The spider retrieves all the information from your website then returns to the search engine where that information is entered into the search engine’s database. Spiders are sent out on a regular basis in order to keep information up-to-date.
Search engines like Google and Yahoo can be a great way to bring people to your website. Further, they bring you targeted traffic, people who are searching for information on cosmetic procedures and the doctors who perform them. The only problem is that someone searching for ‘abdominoplasty’, for instance, receives about 277,000 results, or other websites, on Google. If you’re at the bottom end of those results, you have very little chance of being seen. Ideally, you want to be in the top 50 results of a search engine, with the top 20 being most preferable.
White space, also known as negative space, refers to the open space between design elements on a web page. It includes all blank space on a page between text, including individual letters, words and paragraphs, as well as the blank space between graphics and other page elements.
Outbound or outgoing links are quite controversial. It’s certainly clear that incoming links are a plus for any website given that Google and other search enginges rank web pages according to the quantity and quality of their inbound links, but outgoing links are another story. There are those who believe that outgoing links can help a site’s ranked position, but others will tell you that they’re a very bad thing.
Content is one of the main keys to successful websites. Plastic surgery websites providing little or no solid content but relying instead on links and advertisements must work harder and spend more money in order to get visitors to their site. Further, those visitors are not likely to return again.
We’ve provided some information about what you should look for, watch out for, and be sure to avoid, as well as some tips to help you along the way.
Though more and more plastic surgery patients may be willing to travel for their procedures, they’re certainly more likely to start their search for a plastic surgeon close to home. For instance, someone searching for liposuction in the Philadelphia area may begin their search by typing ‘liposuction + Philadelphia’ or ‘ Pennsylvania plastic surgeon’ into Google, Yahoo!, or another search engine.
Keywords are very important when it comes to websites and search engines. A keyword is a word or phrase that a searcher uses in order to find information on a given topic. Keyword selection is the process of selecting the right keywords for each page of your website, and it is the stepping stone to your success on the Internet. With the right keywords your site can strike gold, while the wrong key words may turn your Internet marketing efforts into a flop. Below are tips to keep in mind when selecting keywords for your site.
Be specific, but not too specific. Though it’s important to keep your keywords and keyword phrases specific, it’s also important that you refrain from making them too specific. For instance, it’s clear that ‘Plastic Surgery’ is better than just ‘Surgery’. Further, ‘Plastic Surgery Chicago’ is even better if your practice is located in Chicago. However, ‘ Plastic Surgery Chicago Main Street’ is simply too specific.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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