Advanced Internet Marketing, Reputation Management and Patient Acquisition Strategies for Top-Tier Aesthetic Physicians
1688 Meridian Ave. Suite 200, Miami Beach, FL 33139 | 305.763.8011
When it comes to marketing plastic surgery practices on the Internet, a good website is one that’s comprised of lots of content. In fact, content can be a very powerful tool. Lots of keyword-rich content can improve your website’s rankings in the search engines and increase the traffic to your site. By also ensuring that that content is valuable and informative, you can satisfy your visitors and quickly become an expert in their eyes.
Frames can be an excellent design tool. They allow you to break a page up into multiple sections. Often times you’ll see the navigation menu in one frame along the side or top, along with another frame for the main content of the page. Of course, a page can be broken up into many more frames, anywhere from three to five and even more. While there are certainly advantages to using frames, there are also potential disadvantages.
Colors, whether on a website or in real life, invoke certain moods, and their proper use should be considered in your cosmetic surgery marketing plan. Colors can soothe or excite, they can sell, entice and persuade, they can inspire and even frighten. On a website, the colors used help to set the tone for a visitor’s experience. Further, visitors will form an impression of a site within a matter of seconds, and much of that impression is derived from the colors that have been used and the mood that they have created.
The Internet need not only be used as a marketing tool, a way to gain potential patients, for your practice. In fact, the Internet can be a very useful tool that can be integrated into many different aspects of your practice. Communication and patient information and education are two such aspects that can greatly benefit from the use of the Internet and a focused plastic surgery marketing campaign.
It’s easy to forget that search engines index more than just a site’s homepage. In fact, multiple pages within a site, if not all of them, become part of a search engine’s database. Depending on a user’s search term, they may be just as likely to enter your site from somewhere within its many pages as they would from your homepage.
Images can be used in all kinds of ways and for all sorts of things on your website. When it comes to a website for your plastic surgery practice, images can be essential. Potential patients on the Internet are going to want to see for themselves the results that you can achieve. The best way to do that is to include before and after pictures of previous patients on your site. Other images can also help with the design of your site. These might be images of friendly-looking doctors and nurses, or images of attractive people.
First impressions are important, and even more so on the Web. It’s been shown that visitors to a website first judge that site based on its design, or visual appeal, and just within the first four or five minutes. Though other elements of a site, such as the content, will help to determine a visitor’s impression of a site, it is only after that site’s design has convinced those visitors to stay and take a further look. With that said, the importance of achieving a good design for your plastic surgery site cannot be stressed enough.
Define your website’s purpose. This is one of the first and most important steps of web design. The obvious purpose of your plastic surgery website is to turn site visitors into patients. But this is different than other websites out there. You are not selling a product or service directly through your site, something that visitors can click on and buy right away. Instead, you might look at the purpose of your site as providing an introduction to yourself and your offered services in order to develop a future relationship.
Like most things in life, it’s best to learn from your mistakes when it comes to web design. Even better is to learn from the mistakes of others before you have a chance to make them for yourself. The following are some of the most common design mistakes people make that can jeopardize a website’s success.
There are many, many elements of a website that help to determine its success. Most people are aware of the importance of a site’s design, its navigation, and the content. What some fail to realize, however, is that the text can actually have a big impact, either positive or negative. This include the style, font, size and color of the text on a website. The following are important points to keep in mind when it comes to the text on your plastic surgery website.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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