Converting visitors into clients is one of the biggest challenges of Internet marketing for doctors. In some cases, a large overhaul is required. Other times, however, some simple, small changes can do the trick. Below are some easy tips to help increase your conversion rate:
Turning Website Visitors into Patients
A common complaint about plastic surgery websites is that, though the website is getting plenty of traffic, those visitors aren’t turning into clients, or in this case patients. Low conversion rates are a concern, but there are a couple of simple things that can be done to improve them and convert a high number of those visitors already finding your site into patients.
There are many concrete ways in which the Internet can help you to better serve your patients. For instance, your website can provide a wealth of important procedural information, and email, Q&As, forums and the like can offer an additional – and often better – form of communication. Some of them are vital to your cosmetic surgery marketing efforts and success!
Use of the Internet has grown at a remarkable rate over the past several years, and one of the most common reasons that people use the Internet today is to search for medical information. While the Internet can be a wonderful and powerful tool, providing a convenient source of information for patients, much of that information is too often inaccurate, and biased or incorrect information can lead to dangerous situations.
A website for a plastic surgery practice is a little different than other Ecommerce web sites on the Internet today. The plastic surgery website does not sell products or services directly over the Internet, something that visitors can click on and purchase right there on the site. Rather, the aim is to sell yourself and your practice. Nevertheless, many of the goals which apply to Ecommerce sites are still the same.
Are your conversion rates not what you’d like them to be? Are the visitors to your plastic surgery site not turning into actual patients? Are they not getting beyond your homepage?
There are many theories out there about just what makes for a good or successful website design. One commonly held belief is that pretty sites and low conversion rates go hand in hand. But could this possibly be true? Could all that effort put into the appearance of your plastic surgery website simply be for naught?
A sticky website is a website which contains applications or services that keep users on the site and keep them coming back. Sticky elements can include chat rooms, blogs, glossaries, educational material, newsletters, latest news, stock quotes, competitions, interactive games, user reviews, and so on. When it comes to cosmetic surgery advertising, creating a sticky site is very important.
There are many elements that go into an effective Internet marketing strategy. The right keywords, search engine optimization, links, website promotion and more all play a role in the success of a website.
Whether you’re dealing with Internet advertising for plastic surgeons or for any other business, the design of your website can affect your visitors’ experience and, as a result, your conversion rates. The more that your visitors enjoy your website and find it easy to use, the greater the chance that they’ll become your actual patients.
The following are tips for creating a well-designed website that can boost your conversion rates: