Advanced Internet Marketing, Reputation Management and Patient Acquisition Strategies for Top-Tier Aesthetic Physicians
1688 Meridian Ave. Suite 200, Miami Beach, FL 33139 | 305.763.8011
It’s pretty clear that a confusing website is not a good website. Nevertheless, so many websites out there are just that – confusing. Whether marketing cosmetic surgery practices or any other business on the Internet, it’s important to ensure that your website is easy for visitors to use and understand.
There are many, many overdone websites out there on the Internet. It seems to be a common mistake that web designers make. To some degree, it’s understandable. There are so many gadgets and toys and tricks that are always popping up out there, and it’s probably easy to get carried away. Maybe you think your site needs just a bit more, a touch more flash here, a little extra glitz there, some more excitement here.
PageRank (PR) is Google’s numerical system of ranking the relative importance of all web pages within their database. In Google’s own words, PageRank calculates the “uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.” In simpler terms, their system of ranking is based on incoming and outgoing links. It is, in essence, a sort of popularity contest whereby a link to a web page is basically considered as a vote for the importance of that page.
So, just what is a portal or a cookie? What do linkrot and pagejacking refer to? What’s the difference between a search engine and a metasearch engine? Today’s Internet can be a wonderful tool, but with the slew of new words and terms accompanying it, it can be confusing to say the least. To help demystify the web, we’ve compiled definitions for common Internet words and terms and separated them into five different categories:
More and more people are turning to the Internet for medical and health related information, whether it be information about general health, medical conditions, health products, or plastic surgery procedures. Further, many people seek out health professionals on the web, particularly when it comes to plastic surgery. Designing a medical or health related website is different than designing other sites. There are certain considerations that must be taken into account, including issues of quality, ethics, appeal, ease of use and more.
With Internet marketing what it is today, it’s easy to forget just who your target audience is. Are you designing websites for humans or for the search engine robots? Too often, the robots seem to win out in this regard, and the humans are stuck with sites that, though ranking well in the search engines, offer little valuable content and decreased usability.
Plastic surgery on the Internet is a very good example of this. A simple search in Google for the term ‘plastic surgery’ brings up about 4,260,000 results. The results include pages that, were I a potential patient in search of information, would have little value for me, including the following: a page on awful plastic surgery or surgery that has gone wrong; a site where users comment on celebrities and the possible plastic surgery that they’ve had; multiple doctor referral sites offering no procedural content; and so on.
The forum has been discovered by many as a great tool for website promotion. Not only can it increase link popularity, it provides your visitors and patients with a great community. Though starting up and running a forum can be time-consuming, there are many ways in which your plastic surgery marketing efforts on the Internet can benefit. These benefits include the following:
Adding a forum to your site can be very beneficial. Forums can improve search rankings, increase traffic, and create a stronger bond between you and your potential patients. They can provide visitors with an added sense of security and reliability, while also increasing your credibility on the Internet. Further, a good forum can give you a competitive edge and really set you apart from others within your field.
When marketing your plastic surgery practice on the Internet, you may want to consider signing up with a pay-per-click search engine. Pay-per-click search engines, or PPCSE’s, are search sites which return search results based on prices paid by the advertisers. Advertisers bid for placement, with the highest bidding advertiser appearing first in the results list, the second-highest appearing second, and so on. Each time a user clicks on a paid advertiser’s offering and is linked to their site, the advertiser’s account is charged the bid amount.
There are several reasons why having your own domain name for your plastic surgery website is far better than putting your site up with a free web hosting company. With your own domain name, your site address will be something to the effect of http://www.drx.com rather than http://www.somefreewebsite.com/drx/. The first not only sounds more professional and lends you more credibility, but it will be far easier for people to remember. Further, having your own domain name allows you to have multiple email aliases which can be assigned to different functions.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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