Giving Your Patients What They Want on the Web

One of the biggest advantages of having a website for your plastic surgery practice is the amount of information that you can offer to your patients and potential patients. In fact, the more content that your website has, the better optimized it is for search engines. When it comes to cosmetic surgery marketing, better optimization means that your website can draw a larger targeted audience, people who are searching for plastic surgery and related information. And just imagine if someone looking for breast augmentation, for instance, happened upon your site and found a vast amount of valuable, accurate information about breast augmentation, a place where they could have all their potential questions answered. Why would they then go anywhere else?

So it’s clear that procedural information can be very beneficial, but what else would patients like to see on your website? Try to think like your patients and anticipate the information that they would most want. What questions or concerns have you regularly encountered about cosmetic surgery in the past? Below is some information that your patients might expect to see or appreciate seeing on your doctor website:

• An introduction to your practice including your philosophy of care
• A detailed description of your services, including all plastic and cosmetic surgery procedures that you perform
• A brief biography and photo of yourself and your staff members
• Contact information including phone numbers, fax numbers, address, email address, and a form which patients can fill out to request additional information
• A map and directions to your office
• Information and policies regarding fees and billing
• Information about scheduling appointments, as well as a form which can be filled out on line to request an appointment
• A practice newsletter
• A satisfaction survey that patients can fill out and submit online regarding the practice itself as well as the website
• Information about insurance plans if applicable
• Links to related, high-quality information