Navigation is an essential element of any website. Effective navigation allows your visitors to quickly and easily find the information that they're looking for. When it comes to Internet advertising for cosmetic surgeons, visitors to your site may be looking for procedural information, information about your qualifications and credentials as a plastic surgeon, or simply a telephone number or email address to contact you. In order to turn those visitors into actual patients, your site's navigation must allow them to find that information.

Advertising for cosmetic surgeons on the Internet often involves a great deal of content. All that content, and all those related links, are no doubt very important. However, in order to effectively organize your website's navigation, you must sort and prioritize all those. The following are tips to help you do just that:

• Sort. Start by dividing your links into categories and organizing them according to their relationship to one another. Categorizing is particularly important if your navigation is to include more than five or six links. You'll likely find that some of your links naturally fall into groups. For instance, with advertising for cosmetic surgeons, you may have the following links:
  • Liposuction
  • Breast Augmentation
  • Abdominoplasty
  • Rhinoplasty
  • Contact Us
  • About The Surgeon

  These can be broken down into two major categories: Procedures and Company/Practice Info. This makes it much easier to sort the available information and makes it easier for your visitors to make a choice.

• Prioritize. Once you have sorted your links, you must prioritize them next. There are two things to keep in mind when doing this. First, you must consider what your visitors want. Second, you must consider your ultimate goal turning visitors into actual patients and then organize your links so that they guide visitors to this goal. Emphasize those links that most closely pertain to your main goal. You must ask yourself what is most important. For instance, you might find that your testimonials and before-and-after patient photos drive visitors toward becoming your patients, in which case these links should be given greater priority. Your privacy policy, on the other hand, may be a required link but may not be doing much to meet your goal, thus this link should be given less priority.