Advanced Internet Marketing, Reputation Management and Patient Acquisition Strategies for Top-Tier Aesthetic Physicians
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Internet users are not infallible. They’re human and prone to mistakes, and those mistakes can emerge in their searches on the Internet, namely in the form of misspelling. Some search engines, like Google, do their best to overcome misspelling by suggesting other likely words that a user may be searching for, but this is not entirely foolproof.
Whether on the Internet or in real life, first impressions are essential. On the Internet, first impressions happen in an instant. In fact, it’s estimated that any given website has four seconds to grab a visitor’s attention before that visitor decides to stay or leave.
There are many factors that affect a visitor’s first impression. Slow-loading sites, flash introduction pages that make a visitor wait as it loads, a dull appearance, difficult navigation, all can lead to a negative first impression that may send your visitors elsewhere.
It’s very important that your website get to the point on the very first page. This may seem obvious, but too many websites out there still don’t follow that simple rule. Nearly everyone’s experienced the frustration of going to a site and having to hunt around just to figure out what that site is all about, and at that point you know you might as well forget about finding whatever information it was that you came for in the first place. When people have to go hunting, they’re more than likely to move on and simply go elsewhere.
The term PR0, pronounced ‘PR Zero’, refers to a Google PageRank of zero. PageRank is Google’s system of assigning every page within their database a value, or PageRank number, between 0 and 10. This system is based on the amount of links to a site from other websites (or the amount of inbound links to a site). A higher value, such as a PR 9 or PR10, is a better ranked page with more websites linking to that site.
Keywords and keyword phrases have varying levels of competition to them. For instance, at the time of this writing, Google produced about 41,800,00 results for the term ‘surgery’, about 4,250,000 results for the term ‘plastic surgery’, about 2,760,000 results for the term ‘cosmetic surgery’, and about 1,580,000 results for the term ‘breast augmentation’.
PageRank (PR) basically refers to the degree of importance or significance that Google affords your plastic surgery website. A pagerank value runs anywhere from zero to ten, with zero signifying the lowest significance and ten the most. The higher your page rank, and thus the more ‘significant’ that Google considers your website, the more visibility your site gets from Google.
It’s not uncommon for websites built just one or two years ago to become under-performers. With all the changes constantly occurring on the Internet, your cosmetic surgery website needs to keep up, and a simple year or two can make a big difference.
Websites have become a very common and standard marketing tool in the medical industry. Not only can they attract new patients, they also offer a means of communicating with existing patients. There are many ways to go about creating an Internet presence for your plastic surgery practice. However, there are some standard things to keep in mind.
The Internet can be an excellent tool for acquiring new patients. However, it can also provide patients with a little extra comfort if needed. Just consider the multitude of forums and message boards out there that are geared toward medical issues. There are forums specifically for hair transplantation, rhinoplasty, breast augmentation and more.
One of the biggest advantages of having a website for your plastic surgery practice is the amount of information that you can offer to your patients and potential patients. In fact, the more content that your website has, the better optimized it is for search engines.
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CASE STUDY Dr. Philip Miller is the most visible facial plastic surgeon in New York, with an enormous amount of overall visibility. Because of his website, he sees increased revenues… 
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