What We Do with Plastic Surgery Marketing - Part One

Maintain thorough knowledge of plastic surgery specialties:

Achieving success involves many steps for Surgeon's Advisor, beginning first and foremost with our knowledge of plastic surgery. Through our efforts on behalf of both clients and ourselves, we have developed thousands of pages, photos, links, and research - the most comprehensive and objective information available to prospective patients on the entire Internet.

Through the process of creating and updating this information, as well as answering the scores of daily questions we receive, we have learned so much about plastic surgery: the difference between strip extraction and follicular unit extraction; steps to performing a SMAS facelift; recovery time for rhinoplasty; incision placement for breast augmentation; and so much more.

Each day, we answer many emails, communicate with prospective patients, update our own plastic surgery web sites, update our clients' sites, and continually research each area of specialization to help educate prospective patients. Our team's knowledge of the industry, combined with extensive experience, including software development since 1992 and Internet marketing and customer acquisition strategies since 1996, enable us to combine many areas of expertise to create an optimal platform for generating substantial results.

Ours is a comprehensive strategy involving many steps:

• Maintain thorough knowledge of plastic surgery specialties
• Analyze competitive strategies
• Stay abreast of industry changes, patient needs, and Internet trends
• Develop a comprehensive, informative, and professional web site
• Monitor activity, communicate with client, analyze results, update content and modify efforts daily