What is more important to my site?

In bound links or out bound links?

Both are very important to your website ranking.

Incoming links, or those links from other websites directing visitors to your site, can be very important. Keep in mind, however, that these links must be relevant, from sites that are relevant to your own. Relevant incoming links can dramatically increase your ranking in search engines, and they these links will also provide you with increased traffic as people click on them and visit your site.

Though some will disagree, linking to other websites can be just as powerful as incoming links. But, again, these links must be relevant. For your plastic surgery website, you could have links to plastic surgery boards, organizations and journals, and even to manufacturers of related products like breast and other implants.

The Surgeon's Advisor Team

So then you suggest I should be doing both?

It is our opinion that to build website traffic it is important to use both incoming links and outgoing links.

The Surgeon's Advisor Team