Internet Market Booming in 2006

2006 was a good year for Internet marketing. In a recent survey in The Economist, it was found that more than 70% of marketing executives worldwide believe the Internet will be the main consideration in planning and implementing major marketing campaigns by 2008. Furthermore, 73% of leading advertisers believe that a higher return on investment (ROI) can be had with online marketing than with other traditional media channels. This is supported by research from Millward Brown which shows that 61% of marketing professionals believe online marketing results in far better measurable ROI than television, magazines and radio.

The proof, however, is in the budgeting and it appears that Internet marketing has now become a major budget item. According to figures provided by the Internet Advertising Bureau and PriceWaterhouseCoopers, Internet adspend in the UK has a market share of 10.5% while national newspapers have only slightly more at 11.4%. According to Ofcom's annual communications market report, the UK online advertising market is now worth three times the radio advertising market and ranks fourth behind newspapers, television and direct mail.