The Basics of Effective Website Design When Marketing Cosmetic Surgery
Archived Cosmetic Surgery Marketing Advice Articles:
Archive - October 2005
Important Considerations
When Selecting Your Web Host
There are many important decisions involved in a good plastic surgery
marketing plan, one of which is the choice of a web hosing company.
Today, there are thousands of web hosts out there to... Continue
October 31, 2005 in Doctor
Web Site Hosting Issues
Content: Why
Is It So Essential?
Content seems to be the buzz word in web design these days. Everyone’s
saying that a good, successful website must have content, and lots of
it. But just what makes this content so essential? ... Continue
October 31, 2005 in Cosmetic
Surgery Website Content
Accommodating
Your Visitors
Web usability is all about ensuring that the visitors to your website
can easily and quickly find what it is that they're looking. Usability
is one of the most important aspects of any website. In fact, usability
expert Jakob Nielson estimates that a web usability ... Continue
October 31, 2005 in Cosmetic
Surgery Marketing
Sticking With
The Conventional
When it comes to website design, doing things differently and being
original can be great. However, there are times when sticking with the
conventional is not just the best idea, but essential to your website's
success as well... Continue
October 31, 2005 in Cosmetic
Surgery Marketing
Common
Mistakes When Optimizing For The Search Engines
The majority of visitors to your site will likely find you through the
search engines after conducting a search for ‘plastic surgery',
‘plastic surgeon', ‘cosmetic surgery' or some... Continue
October 30, 2005 in Cosmetic
Surgery Marketing
To Flash Or Not To
Flash
Flash is an animated graphics technology and format using one or more
sequential timelines in which actions and interactions are defined.
Thousands upon thousands of websites on the Internet use flash, but
many more do not. There are those who swear by it and... Continue
October 30, 2005 in Issues
about Internet Strategy
Tips On Writing
For The Web
Visitors to your site will likely be looking for information about plastic
surgery procedures and plastic surgeons. As such, the content that you
provide them with must be valuable and informative but also persuasive.
Further, by ensuring... Continue
October 30, 2005 in Cosmetic
Surgery Marketing
Tips
For Choosing A Great Domain Name
Choosing a domain name, however, can be a difficult and often frustrating
task. Because many good domain names are already taken, you often have
to get a bit creative. At the same time, however, it’s important
that you don’t compromise the effectiveness of... Continue
October 29, 2005 in Issues
about Internet Strategy
Search
Engine Rankings And Your Website Design
It's true, your website's design can impact your search engine rankings,
in ways both positive and negative. With the millions upon millions
of websites on the Internet today, the search engines have become an
indispensable tool for both... Continue
October 29, 2005 in Cosmetic
Surgery Marketing
Four
Essential Elements Of An Effective Website
When it comes to Internet advertising for cosmetic surgeons, the goal
is to create a website that draws lots of visitors and converts those
visitors into actual patients. The real question, however, is... Continue
October 29, 2005 in Plastic
Surgeon Website Design
Quick
Ways To Quicken Your Load Times
Perhaps you've spent lots of time and money on your web site design,
incorporating lots of great graphics, maybe some interesting flash animation.
But take a look at your web site visitor statistics. Are visitors clicking...
Continue
October 28, 2005 in Plastic
Surgeon Website Design
Monitoring Your Website
Just as it's important that you monitor your practice or business to
see how it's doing, it's important that you regularly monitor your website
as well. The following are those aspects of your website that should
regularly be... Continue
October 28, 2005 in Plastic
Surgery Advertising
Divide And Conquer
If you're looking to conquer the Web, consider dividing your pages with
tables. One of the most frequently cited complaints among Internet users
is the slow-to-load web page. It's one of the main reasons why so many...
Continue
October 28, 2005 in Cosmetic
Surgery Marketing
Could
You Benefit From An Autoresponder
An autoresponder is exactly what it sounds like, a feature that automatically
responds via email to people who send you inquiries or other correspondence...
Continue
October 27, 2005 in Issues
about Internet Strategy
dding
A Chat Room Or Discussion Board To Your Website
Whether you're marketing plastic surgery or any other business on the
Internet, adding a chat room or discussion board to your website can
be very advantageous. There are very few drawbacks and a slew of benefits,
including the... Continue
October 27, 2005 in Cosmetic
Surgery Website Content
Web Credibility
Web credibility is all about ensuring that you and your website come
across as knowledgeable and trustworthy to your visitors. This is important
for any Internet business, but it may very well be... Continue
October 27, 2005 in Cosmetic
Surgery Marketing
Is Your Website Confusing
Your Visitors
It's pretty clear that a confusing website is not a good website. Nevertheless,
so many websites out there are just that – confusing... Continue
October 26, 2005 in Issues
about Internet Strategy
Providing Your Visitors
With A Little Guidance
Your website visitors may need a little guidance from you. Left on their
own, they may click around your site aimlessly, reading an article perhaps,
maybe your “About Us' page, looking at a... Continue
October 26, 2005 in Plastic
Surgery Advertising
Frames And Your Website
Frames can be an excellent design tool. They allow you to break a page
up into multiple sections. Often times you'll see the navigation menu
in one frame along the side or top, along with another frame for the
main content of the page. Of course, a page can... Continue
October 26, 2005 in Plastic
Surgeon Website Design
Incorporating A
Newsletter Into Your Plastic Surgery Marketing Plan
Newsletters are written on a regular basis and sent via email to those
who have signed up on your website to receive your newsletter. When
creating a newsletter, there are several things to keep in mind. First,
before even creating the... Continue
October 26, 2005 in Cosmetic
Surgery Marketing
Your
All-Important Contact Information
Detailed, easy-to-find contact information is essential for any website.
Not only does this contact information lend your website credibility,
it also allows visitors to contact you if they have any questions or
concerns. Because... Continue
October 25, 2005 in Cosmetic
Surgery Website Content
Web
Site Extras That Can Bring You Extra Traffic
The bottom line for many websites is the amount of traffic they can
bring in. The more traffic, the more potential customers or, in the
case of cosmetic surgery advertising, the more potential patients. If
your website... Continue
October 25, 2005 in Cosmetic
Surgery Website Content
Should
You Translate Your Web Site Into Other Languages?
Translating your website or incorporating a translation service is also
a good way to promote your website and your practice. Unfortunately,
doing so can be expensive, with rates as much as... Continue
October 25, 2005 in Cosmetic
Surgery Marketing
Don't Just Get Them
To Your Site, Get Them To Come Back
Good website design and optimization are not just about getting visitors
to your site, they're also about getting them to return to your site
again and again. Realistically speaking, it may not be all that likely
that a person would visit a site just once and immediately buy the offered
product or service or... Continue
October 24, 2005 in Plastic
Surgeon Website Design
Your Website's
Privacy Policy
The most successful websites on the Internet often contain some level
of interactivity. In many cases, this interactivity requires visitors
to enter data such as a name, gender, email address, mailing address,
phone number, even a social security number or other personal information.
When it... Continue
October 24, 2005 in Cosmetic
Surgery Website Content
Website
Graphics And Their Formats
Part of using graphics properly includes using them in the correct formats.
While there are hundreds of image formats that can be used, only a few
of them are appropriate. These include... Continue
October 24, 2005 in Cosmetic
Surgery Marketing
Search And Your Site
Site maps can help your visitors to find the information they’re
looking for, plus they’re great for the search engines. Unless
they’re very general, however, site maps can be difficult to maintain.
Unfortunately, the more general your... Continue
October 24, 2005 in Cosmetic
Surgery Website Content
Getting Beyond
Your Homepage
The sad truth about many websites is that a lot of their visitors never
get beyond the homepage. Further, these same visitors often leave the
site altogether after mere seconds with no intention of ever returning.
If this is the case with your website, you’re losing a... Continue
October 23, 2005 in Cosmetic
Surgery Marketing
Fonts And
Your Websites Usability
The font you use on your website doesn’t just affect the appearance
of your site, it also affects your site’s usability. Though you
may have hundreds upon hundreds of fonts loaded on your computer, not
everyone else does. If a person visits your site and it contains a font
that is not loaded on their... Continue
October 22, 2005 in Plastic
Surgeon Website Design
Easy
Tips For Creating That All-Important Professional Appearance
Because many Internet users are already dubious about the information,
products and services they find on the Internet, a sense of professionalism
is important for any Internet business or website. Due to the fact that...
Continue
October 21, 2005 in Plastic
Surgeon Website Design
Audio And Your Website
In just about any list on what not to do on your website, using audio nearly always seems to come up. This is usually in reference to websites where, immediately on the homepage, you're barraged with the website owner's music of choice and have no way to... Continue
October 21, 2005 in Cosmetic Surgery Marketing
Essential Information For High Conversion Rates
In order to generate sales or acquire more patients, there is certain information that you must include on your website, including the following... Continue
October 21, 2005 in Patient Acquisition Tips
Encouraging Longer Visits
Many people know by now the importance of lengthening their visitors' stays on their website. In fact, there are all sorts of tactics to do just that. Some websites will disable the browser's back button, display a pop-up window after you've closed your browser, or display... Continue
October 21, 2005 in Cosmetic Surgery Marketing
The Value Of A Message Board
Most Internet users love message boards. Even if someone doesn't post a message themselves, they usually love to read what others have to say. Even better is a message board that's active and regularly used... Continue
October 20, 2005 in Cosmetic Surgery Website Content
Meta Tags and Search Engine Optimization
You may have heard of Meta tags before, but what exactly are they? Meta tags are HTML tags which provide visitors and search engines with information about the content of a web page. Targeted keywords can be included in Meta tags to boost search engine rankings since... Continue
October 20, 2005 in Cosmetic Surgery Marketing
Low Conversion Rates Got You Down?
Though your website design, optimization efforts and traffic are all important, they don't mean anything if your conversion rates are low or nonexistent. The conversion rate refers to the rate in which visitors to your site become actual... Continue
October 20, 2005 in Patient Acquisition Tips
Is Your Site In Need Of An Overhaul?
If you already have a website for your plastic surgery practice, it's possible that it may be in need of a few changes, maybe even a complete overhaul. Your website design may be outdated, you may not be getting the... Continue
October 20, 2005 in Cosmetic Surgery Website Content
Important Questions You Should Ask Yourself About Your Website
You may have website that advertises your plastic surgery practice, but is it really an effective and successful site? If not, take a good look at your website and ask... Continue
October 20, 2005 in Cosmetic Surgery Marketing
Giving Your Small Practice That Polished, Large Practice Look
Though your practice may be a small one, that doesn't mean it's any less professional. As such, your website shouldn't be any less professional either. The following are tips to boost your online image and give your small practice website that polished, large practice look... Continue
October 20, 2005 in Plastic Surgeon Website Design
Testing Your Site's Usability
There are many factors beyond your control which can effect your visitors' usability, including the browsers and computers they use, their screen resolution, and their connection speed. A website can look and... Continue
October 19, 2005 in Doctor Website Usability
Using Tables In Your Website Design
Tables can be used to divide a page into two columns and even three columns. With a two-column page, you can have a wider column for your content and a narrower column for your navigation bar. While you can place your navigation on either the left or right, it's recommended that it... Continue
October 19, 2005 in Plastic Surgeon Website Design
Low Conversion Rates? Check Your Copy
You may have the most beautiful website, but if your conversion rates are low and few visitors are becoming actual patients, your site may be in need of some changes. One place to... Continue
October 19, 2005 in Cosmetic Surgery Website Content
Incorporating Contingency Design Into Your Plastic Surgery Marketing Plan
No matter how much time and effort you put into your website design, there is one element that you can never fully account for. the Internet user. And no matter how well you... Continue
October 19, 2005 in Plastic Surgeon Website Design
Blue Links Are Better Links
The most common appearance of links is blue in color and underlined. This has pretty much become the norm across the Internet. Of course, when anything becomes standard or expected, we often want to step out of the box and ... Continue
October 19, 2005 in Cosmetic Surgery Marketing
Fewer Links. Greater Profits?
It is true that many of the search engines consider a site's links when determining that site's ranking in search results. In essence, the search engines view a link to your site, or ... Continue
October 19, 2005 in Cosmetic Surgery Marketing
Simple Tips For Simple Navigation
Navigation is the backbone of any site and, as such, it must be simple and easy for visitors to understand. The following are two great tips for creating a simple navigation system... Continue
October 19, 2005 in Plastic Surgeon Website Design
Building Traffic The Wrong Way
Remember that once you've got lots of targeted traffic to your site, you have to satisfy those visitors and keep them coming back. Make sure that your site is designed to do just that. All those visitors to your site will simply leave if your site is poorly designed. A good, simple, clean design that is... Continue
October 19, 2005 in Cosmetic Surgery Marketing
Plastic Surgeon Website Promotion Tips
Many people fail to realize the importance of a highly visible navigation system. In fact, it's not uncommon for the navigation on a website to be intentionally subdued. While this is... Continue
October 18, 2005 in Cosmetic Surgery Marketing
Navigation That Stands Out
Many people fail to realize the importance of a highly visible navigation system. In fact, it's not uncommon for the navigation on a website to be intentionally subdued. While this is... Continue
October 18, 2005 in Plastic Surgeon Website Design
Turning Website Visitors Into Patients
Not all visitors to your site will be sold after just one visit. It's important to remember that it may take four to seven visits or more before a visitor is ready to become an actual patient. Because of this, it's... Continue
October 18, 2005 in Patient Acquisition Tips
Domain Name Backordering
Domain name backordering is a service available to the public in which anyone can reserve a domain name for when it becomes available in the future. While this may sound like a harmless, perhaps even beneficial, service, it can prove detrimental for owners of... Continue
October 17, 2005 in Issues about Internet Strategy
Maintaining Your Website
It's understandable then that search engine optimization can be one of the most useful marketing tactics. However, it can also be one of the trickiest given that the search engines are always changing their rules and their algorithms for rankings sites. As such, your website optimization must constantly... Continue
October 17, 2005 in Cosmetic Surgery Website Content
Getting The Search Engines To Love You
It's understandable then that search engine optimization can be one of the most useful marketing tactics. However, it can also be one of the trickiest given that the search engines are always changing their rules and their algorithms for rankings sites. As such, your website optimization must constantly... Continue
October 17, 2005 in Cosmetic Surgery Marketing
Don't Limit Your Plastic Surgery Advertising To Just Google
Optimizing your website to perform well in Google is no doubt very worthwhile. As the number one search engine, Google can certainly bring a great deal of targeted traffic to your site. However, by solely focusing your SEO efforts on Google and ignoring... Continue
October 17, 2005 in Issues about Internet Strategy
Design Elements That Can Threaten Search Engine Rankings
The better your rankings in search results, the more visitors and potential patients you'll get to your site. For the best possible rankings, be sure to avoid the following... Continue
October 17, 2005 in Cosmetic Surgery Marketing
Google Sitemaps: A Helpful New Tool
This is a free tool which allows you to notify Google of any updates on your site. What's important about this tool is that it provides people with an alternative to Google's Sandbox, or that long wait before... Continue
October 14, 2005 in Cosmetic Surgery Marketing
Internet Forums: A Powerful Promotional Tool
You can learn a great deal about your potential patients, what they're interested in, their concerns, their needs, and so on, all of which can be applied to your... Continue
October 14, 2005 in Cosmetic Surgery Website Content
Website Design And Search Engine Rankings
Because the search engines are so crucial, it's important that your site be optimized for them. While there are many elements that go into good search engine optimization (SEO), the actual design of... Continue
October 14, 2005 in Plastic Surgeon Website Design
The Importance Of Original Content When Advertising Cosmetic Surgery
When it comes to the search engines, however, the content on your site must be original content and not duplicate content. In fact, Google and possibly some other search engines apply what's known as a duplicate content... Continue
October 12, 2005 in Cosmetic Surgery Marketing
Lots of Content, Easy Readability
Lots of keyword-rich content can help you earn high rankings in the search engines, bringing more targeted traffic to your site. And lots of valuable, informative content can... Continue
October 12, 2005 in Cosmetic Surgery Marketing
Easy Design Tips That Combine User-Friendliness With Good SEO
The following are easy tips that not only help to create a user-friendly site but one that the search engines will love as well... Continue
October 11, 2005 in Plastic Surgeon Website Design
Is Your Site Stuck In The Sandbox?
While it can be very frustrating having your site stuck in the sandbox, you don't have to just sit around and twiddle your thumbs. In fact, there are several things that you can and... Continue
October 11, 2005 in Cosmetic Surgery Marketing
Adding A Personal Touch When Marketing Medical Practices Online
There are several ways that you can build trust on your website. One of the simplest ways is adding your contact information, including a physical address. This allows visitors to see that you have an established practice and really do exist. Pictures can also help in this regard, namely pictures of your... Continue
October 11, 2005 in Cosmetic Surgery Website Content
Internet Terms Defined, Additions
A list of Internet terms and their definitions... Continue
October 11, 2005 in Cosmetic Surgery Marketing
Building A Visitor-Friendly Site
The most common things that prove annoying to users include sites with slow-loading pages, sites that are difficult or confusing to use, and sites which do not provide the information as... Continue
October 11, 2005 in Cosmetic Surgery Marketing
Stock Photography And Your Website
When it comes to images on the Internet, stock photography is an excellent resource. There is a great deal of affordable stock photos available. For instance, you can pay as little as $10 for an image, which would be significantly less than if... Continue
October 10, 2005 in Cosmetic Surgery Website Content
Creating A Search-Engine-Friendly Navigation Menu
Navigation is an important element of any website. A good navigation menu will help visitors to your site find what they want quickly and efficiently in as few clicks as possible. Good navigation is even more important for large websites with lots of content, which is often the... Continue
October 10, 2005 in Cosmetic Surgery Marketing
Building Web Pages That Turn Visitors Into Patients
A good plastic surgery marketing plan not only attracts visitors to your site, but also helps them to make a series of decisions that leads them to ultimately becoming your patients. The information you... Continue
October 10, 2005 in Patient Acquisition Tips
Increasing Your Website's Page Views
There are many elements that go into good plastic surgery marketing on the Internet. But even with a beautiful website and lots of targeted traffic coming to your site, there can still be... Continue
October 10, 2005 in Cosmetic Surgery Marketing
A Website House Of Horrors
Sure, Halloween may be nearing, but your website doesn't need to be a house of horrors. Whether you're marketing plastic surgeons or any other business on the Internet, the purpose is to... Continue
October 10, 2005 in Plastic Surgeon Website Design
Building A Cross-Browser Compatible Website
Ensuring that your website is cross-browser compatible means ensuring that it looks and functions properly in a variety of browsers. While this can prove challenging, it's nevertheless important. For example, Opera users often encounter problems with some CSS techniques, while Netscape users... Continue
October 10, 2005 in Plastic Surgeon Website Design
Good Content
Because content is so important to the success of your website, it shouldn't be overlooked. Take your time, put some thought into it, and consider the following tips when... Continue
October 7, 2005 in Cosmetic Surgery Website Content
Pay Per Click And Search Engine Optimization
There are two different ways to get into those top search listings, using search engine optimization (SEO) and using pay per click (PPC). With SEO, you can boost your rankings in natural results. With PPC, you can buy your way to the top of paid listings. Both methods will... Continue
October 7, 2005 in Cosmetic Surgery Marketing
Outbound Links And Plastic Surgeon Web Site Promotion
By now, many people understand the importance of having inbound links. The search engines view inbound links to your site as a sort of popularity vote in your favor. As such, the more relevant inbound links you have, the better your search engine ranking. Outbound links, however... Continue
October 7, 2005 in Cosmetic Surgery Marketing
Alternative Browsers
Users in Europe are far more likely to use alternative browsers like Firefox and Opera than users in the U.S. If you're not interested in targeting a worldwide audience, you may think that this doesn't apply to you. Well, think again. Even in the U.S. , Firefox is quickly rising in... Continue
October 7, 2005 in Plastic Surgeon Website Design
Understanding The Nature of Internet Search And Applying It
People search in different ways on the Internet, and sometimes not all that effectively. While you can't teach the world to search more effectively, there are things that you can do on your... Continue
October 7, 2005 in Issues about Internet Strategy
Website Changes That Can Hurt
Some changes can be great for your site and for promotion. However, other changes, even ones that are great in the long term, can have an immediate negative impact, particularly on promotion. Before making any changes to your... Continue
October 7, 2005 in Issues about Internet Strategy
The Search Engine Checklist
Many, if not most, of the visitors to your site will likely find you through the search engines. By optimizing your website to rank high in search results, you'll get more visitors to your site. In order to successfully promote... Continue
October 7, 2005 in Plastic Surgeon Website Design
Increasing Conversion Rates
You can optimize your website for the search engines and bring in more traffic. You can create great content that helps you to rank high in the search engines while also keeping visitors on... Continue
October 7, 2005 in Patient Acquisition Tips
The Usability Checklist
Your SEO efforts and good content can bring visitors to your site. Once they're there, however, they must be able to easily use your site. As such, usability is a key element of a... Continue
October 7, 2005 in Plastic Surgeon Website Design
Repetition And Usability
While repeating yourself over and over may sound strange, repetition on the Web can equate to better usability. Redundancy not only makes your site easier and more enjoyable to use, it also reminds visitors of all that you... Continue
October 7, 2005 in Cosmetic Surgery Marketing
Punctuation And The Web
Many people have problems with punctuation in print, and online it can prove even more challenging. Punctuation online is similar in some ways and different in others to punctuation in print. The following are basic rules for punctuation in your web... Continue
October 6, 2005 in Cosmetic Surgery Website Content
The Website Checklist
Before launching or re-launching your website, it's important that you double check for any errors or problems. You don't want to post your website with errors, but rather find those errors and fix them first. The following is a website checklist focusing on... Continue
October 6, 2005 in Cosmetic Surgery Marketing
Shared Vs. Dedicated Web Hosts
Every server that connects to the Internet has its own unique IP address. You can choose a hosting account that either has its own server or shares a server with other websites. With your own dedicated server you have your own... Continue
October 6, 2005 in Issues about Internet Strategy
Using Lists On Your Website
Many studies have proven that reading on the Internet, or on a computer monitor, is much different than reading something in print. It's more strenuous on the eyes. Because of this, and because Internet users typically want the information they're looking for quickly, they tend to scan text rather than read whole sentences and paragraphs. While your website may offer lots of... Continue
October 6, 2005 in Plastic Surgeon Website Design
Targeting An International Audience
If you decide to include an international audience as part of your target audience in your plastic surgeon marketing efforts on the Internet, there are a few things to keep in mind. These include ... Continue
October 6, 2005 in Cosmetic Surgery Marketing
Choosing Fonts For Your Plastic Surgery Website
While there are many aspects that make content on the web easy to read, a commonly overlooked one is the font type. Reading text on a computer is different than reading text in print. To begin with, it's more strenuous on the eyes. Further, the text on a particular printed page will... Continue
October 6, 2005 in Cosmetic Surgery Marketing
Informative Websites
Recent studies have shown that nearly 75% of Internet users use the Internet for medical research, and this includes plastic surgery. That means that there are a lot of potential patients out there on the Internet looking for valuable information about... Continue
October 6, 2005 in Cosmetic Surgery Website Content
Keyword Tips
Keywords are an important page element when it comes to search engine rankings. Though search engines use additional criteria to rank pages and some even put more value on other criteria, link popularity for instance, keywords are important because nearly all... Continue
October 5, 2005 in Plastic Surgeon Website Design
Designing A Sticky Site
A sticky website is a site which encourages visitors to stay longer, thus increasing the chance that they'll become actual customers, or actual patients in this case. The following are... Continue
October 5, 2005 in Cosmetic Surgery Website Content
The 3-Click Rule: How Important Is It?
The 3-Click rule is a basic rule of web design stating that a web site's navigation should be so simple that a visitor never has to click more than three times in order to reach the content they're looking for. In other words, visitors should never have to visit more than... Continue
October 4, 2005 in Plastic Surgeon Website Design
Local Promotion Tips
One of the greatest things about the Internet is that it has the ability to make the world a smaller place. If you want some authentic African tribal art, you don't need to travel to Africa for it. You can simply get on the Internet and have it sent... Continue
October 4, 2005 in Cosmetic Surgery Marketing
Formatting Your Website's Links
Most of us expect standard text links to be blue or purple in color and underlined. This is important. Even if you want to change things up and make your text links look a little different or snazzier, sticking with the conventional in this case is best. It's important that visitors to your... Continue
October 4, 2005 in Cosmetic Surgery Website Content
Avoiding Broken Backlinks
Link popularity has become a big factor in determining rankings in many search engines. The more relevant websites you have linking to your site, the better your chances for a high rank in the search engines and the more visitors you'll get to your site. Ideally, you want to have many... Continue
October 4, 2005 in Cosmetic Surgery Marketing
Design Matters
In these studies, Internet users were asked to evaluate the credibility of and quality of information from a variety of websites. Participants sited things like good content, a good privacy policy, and business affiliations as factors in determining a site's credibility and level of... Continue
October 4, 2005 in Cosmetic Surgery Marketing
File Names And Your Website
It's best to decide upon the rules for naming your files and then stick to those rules. One such rule concerns the use of capital letters. In some systems, directory and file names may be capital letter sensitive. As such, the following two... Continue
October 4, 2005 in Issues about Internet Strategy
Creating Readable Pages
Studies have shown that reading on a computer monitor is far different than reading printed material. The monitor is more strenuous on the eyes, requiring more effort and concentration, than the printed page. Further, a good amount of your targeted audience is aged 50 and older. In fact, according... Continue
October 4, 2005 in Cosmetic Surgery Website Content
The Site Map
Site maps offer many benefits. To begin with, they can increase usability. Even with the best designed navigation system, some visitors will still get lost. Visitors who get lost or can't find what they're looking for quickly enough tend to get frustrated and are more likely to... Continue
October 4, 2005 in Cosmetic Surgery Website Content
Targeting The Fifty Plus Crowd
Only 10% of all advertising is focused on those over the age of 50, even though this age groups accounts for half of all discretionary spending in the country. This age group also makes up a large percentage of plastic surgery patients. According to the... Continue
October 4, 2005 in Plastic Surgeon Website Design
Incorporating Search Into Your Site
Many, if not most, websites out there today don't offer a search feature on their website. People often mistakenly believe that it's too costly, too complex or that it simply takes too much time to add search to a site. This doesn't need to be the case. Smaller sites may not benefit all that much from a... Continue
October 3, 2005 in Plastic Surgeon Website Design
Marketing Medical Practices On The Web
More and more people are using the Internet to search for medical- and health-related information and to find qualified medical professionals. In fact, research indicates that n early 75% of Internet users use the Internet for medical... Continue
October 2, 2005 in Cosmetic Surgery Marketing
Your Web Host And The Search Engines
By optimizing your website to gain high rankings in targeted searches, you can reach these potential patients. In fact, a well-optimized site is likely to get the majority of its visitors from the search engines. Unfortunately, even the best optimized sites... Continue
October 1, 2005 in Doctor Web Site Hosting Issues
Add A Tagline To Your Website
Though you may already have an idea of why your website is valuable to your visitors, it can be difficult to translate that onto paper, particularly to sum it up in a one-sentence statement. You can get started by writing a description about your site, including the purpose and unique benefits it... Continue
October 1, 2005 in Cosmetic Surgery Marketing
Archived Cosmetic Surgery Marketing Advice Articles:
Archive - October 2005
Advice for Marketing Cosmetic Surgeons 
