Plastic Surgery Marketing - Advice for Plastic Surgeons - Archive
Archived Cosmetic Surgery Marketing Advice Articles:
Archive - October 2005
The Magically Disappearing Visitor
Are visitors coming to your website and then leaving in droves? That most likely wasn't your goal when creating your site. Unfortunately, there are several simple, well-meaning things that you might have done that are making your... Continue
in Cosmetic Surgery Marketing
Search Engine Spiders And Advertising Doctors On The Internet
By now, many people know that the search engines use robots, or spiders, to visit websites, scan the information, and index the pages. While you want to create pages that appeal to your visitors, it's also important that they appeal to the spiders. But just what are the spiders looking... Continue
in Cosmetic Surgery Marketing
Build It With Screen Resolution In Mind
One very important, though often overlooked, aspect of good website design involves screen resolution. When creating a website, the user's screen resolution must be taken into account. Different people use different resolutions and... Continue
in Plastic Surgeon Website Design
Saving Files For The Web
It's important, however, to consider the format of that content before putting it on your website, particularly how you save your files. Most software packages have an option for 'Web Page' under the 'Save As' command. This is an easy way to save a document in HTML format without... Continue
in Cosmetic Surgery Website Content
Don't Forget The Spiders
First, it's important to supply the spiders with text. Spiders generally like a lot of text, and they can get confused when it comes to a lot of other stuff. Spiders typically ignore information in graphics unless you provide ALT text descriptions for your graphics, particularly ones with... Continue
in Cosmetic Surgery Marketing
Plastic Surgeon Web Site Promotion: Search Engine Optimization Tips
The search engines are one of the best tools for plastic surgeon web site promotion. In fact, the search engines may very well be the largest source providing traffic to your website. As such, it's important that your site be optimized to gain high rankings... Continue
in Cosmetic Surgery Marketing
Internet Advertising For Cosmetic Surgeons: Domain Name Tips
A good domain name is one which visitors can easily read and remember. As good domain names become harder and harder to come by, however, it seems that they seem to be getting longer. Unfortunately, longer can be much more difficult to read, let alone remember. Consider the following... Continue
in Doctor Website Usability
Internet Advertising For Plastic Surgeons: Using Visitor Polls On Your Website
One of those extras that you might want to consider incorporating into your website is a visitor poll. For some reason or another, most people love participating in polls. And even those who don't usually love to see the results. But online polls can serve a variety of purposes. Not only do they attract visitors and encourage them to return to your website to see the results, they can also... Continue
in Cosmetic Surgery Website Content
Advertising Cosmetic Surgery On The Internet: Using Pull-Quotes In Website Design
Pull-quotes have long been used in print to attract attention, particularly in long articles. They are, however, especially apropos for use on the Internet. It's been proven that people read text on the Internet differently then they do in print. Reading on a computer screen is more challenging on the eyes, and people tend to scan text rather than read every single word. Pull-quotes can be... Continue
in Cosmetic Surgery Website Content
Plastic Surgery Advertising: Is Your Website A No-Show In The Search Engines?
Many, if not most, of your patients will likely find you through the search engines as they conduct research on plastic surgery and plastic surgeons. But if your website's not showing up in the search engines, you're losing a lot of potential visitors and patients. The following are common reasons why... Continue
in Cosmetic Surgery Marketing
Cosmetic Surgery Advertising On The Internet: Tips On Writing For The Web
When it comes to cosmetic surgery advertising on the Internet, content - and lots of it - is an essential element of a successful website. Many potential patients will find your site after conducting searches for plastic surgery information in the search engines, that is provided that your site offers lots of... Continue
in Cosmetic Surgery Website Content
Marketing Plastic Surgery: Dead-End Pages On The Internet
A dead-end page is a page that visitors can get to through a link from another page but which has no links pointing to other pages on your website. Essentially, it is a page that has no navigation and, as such, visitors must use their back button or leave your site altogether in order to leave the... Continue
in Plastic Surgeon Website Design
Cosmetic Surgery Advertising: Changing Your Hosting Company
When it comes to the Internet, whether it's cosmetic surgery advertising or advertising for any other type of company, the day may very well come when you need to change your Web hosting company. You may be considering moving your website to a new location for a... Continue
in Doctor Web Site Hosting Issues
Plastic Surgeon Marketing: Does Your Website Encourage Repeat Visits?
Many people fail to realize the importance of encouraging visitors to return to a website. After all, if you got them to your site once, why would you need to get them there again? Unfortunately, one visit may not be enough to convince visitors to... Continue
in Cosmetic Surgery Marketing
Internet Marketing For Cosmetic Surgeons: The Website Check-Up
Just as your teeth, your health and even your car need regular check-ups, so too does your website. Regular website check-ups, ideally once a month, are essential to ensuring that your website performs at its best. Further, because simple errors can... Continue
in Doctor Website Usability
Marketing Medical Practices On The Internet: Designing Printer-Friendly Pages
Most of us have come across a page on a website that we want to print. This can pose a problem because, on many websites, it's impossible to print just the content that you want without also printing a whole bunch of other stuff that you... Continue
in Plastic Surgeon Website Design
The Plastic Surgery Marketing Plan: Manual Vs. Automated Search Engine Submission
Any good plastic surgery marketing plan for the Internet should involve the search engines. Many, if not most, of the visitors coming to your site will likely find you after conducting a search. As such, your website must be optimized and designed to perform well in search engine... Continue
in Cosmetic Surgery Marketing
The Plastic Surgeon Web Site: Building Good META Tags
When it comes to the plastic surgeon web site, building good META tags is very important. META tags are essential to good search engine rankings, and good search engine rankings are essential to bringing visitors to your website. Further, META tags not only help to increase your rankings, they also display important site information for... Continue
in Cosmetic Surgery Marketing
Website Design Techniques To Avoid
When it comes to plastic surgery marketing on the Internet, the goal is to create a website that is easy to use, provides valuable content, and conveys a sense of professionalism and trust. The following design techniques run counter to this goal and... Continue
in Plastic Surgeon Website Design
The Basics of Effective Website Design When Marketing Cosmetic Surgery
When it comes to marketing cosmetic surgery on the Internet, or any business for that matter, it's essential that you create a website that actually works. Simply creating a website isn't always enough. You must create an effective website. The following are basic rules when designing... Continue
in Cosmetic Surgery Marketing
Selecting Keywords When Marketing Cosmetic Surgery Practices On The Internet
When marketing cosmetic surgery practices on the Internet, proper keyword selection is essential. Many, if not most, of the visitors to your site will likely find your through the search engines. By selecting and targeting relevant keywords you can earn high rankings in the search engines, thus bringing more targeted traffic tod... Continue
in Cosmetic Surgery Marketing
Search Engine Submission For Cosmetic Surgeons
With the millions of websites and the abundance of information available on the web, finding exactly what you want would be frustrating, if not impossible, without the help of a search engine. As such, many of the visitors to your site, if not most of them, will likely find... Continue
in Cosmetic Surgery Marketing
Creating Web Pages For Browsing
Patients searching for information about a particular procedure, such as the benefits, complications, risks, particulars of the procedure, recovery and so on, will likely want that information a bit more detailed than they might find in a simple brochure. But while that content may be more detailed, it's still important to remember that visitors are reading it on the Internet and thus the page must be designed to... Continue
in Doctor Website Usability
Testing Your Websites Navigation
Once you have reviewed the results, you will likely begin to see patterns emerge. This can give you insight into how people view your website and help you to develop the basis for your navigation system. For instance, you may learn that information about facelift procedures should be grouped with other facial procedures like rhinoplasty and otoplasty. Or you may, on the other hand, find that it should be grouped with other age-related procedures like... Continue
in Doctor Website Usability
The Gateway Page
A gateway page is a page designed specifically for search engine submission and is created around a specific set of keywords. With these pages, there is a greater chance that the keywords will be given more relevancy and thus the page will perform better in the search engines. These pages offer good content but are also keyword-rich, appealing to both visitors and search engine spiders... Continue
in Plastic Surgeon Website Design
Marketing Medical Practices On The Internet: Line Length and Content-Rich Websites
One very helpful tip when it comes to content-rich pages is to limit the length of your lines. Print publishers have long known that blocks of text are easier to read when limited to around 65 characters per line. 65 is an average and you may, in fact, see anywhere from 50 to 80 characters per line. Consider your average newspaper in which the text is broken up into as many as six columns across the width of the page. Now consider how much more difficult that text would be to read if it ran the entire length of... Continue
in Cosmetic Surgery Website Content
Advertising Doctors Of Plastic Surgery: Coordinating Your Websites Colors
Proper color coordination is very important for any website. However, it can be argued that it's even more important when advertising doctors of plastic surgery on the Internet. After all, plastic surgeons represent an ideal of beauty. If a surgeon's website doesn't portray that beauty or an otherwise pleasing appearance, site visitors may not feel confident... Continue
in Plastic Surgeon Website Design
Advertising Doctors Offices On The Internet: The Navigation Tree
Websites are organized into a navigation system. Often times, this follows a tree structure, known as a navigation tree, with each branch defining different categories and subjects. Many sites also incorporate a search feature. While this can a very handy tool for a large website, it can also run counter to good navigation. Search can help a visitor find the information they're looking for, but doesn't necessarily help them to... Continue
in Doctor Website Usability
Internet Advertising For Cosmetic Surgeons: Questions For Your Web Host
Web hosts store the computer files that contain all of the information on your site and they keep that information connected to the Internet. For many businesses, hosting your site in-house isn't an option due to the set-up costs for hardware, software development, and continuous Internet connection as well as the ongoing maintenance. In that case, in order for your website to... Continue
in Doctor Web Site Hosting Issues
Images, Download Times And Cosmetic Surgery Marketing On The Internet
Images can play an essential role of a website when it comes to cosmetic surgery marketing on the Internet. Good before-and-after photographs of your previous patients can often speak more of your qualifications as a surgeon than even the best written copy. Further, as a plastic surgeon, you epitomize an ideal of beauty and that must be conveyed on... Continue
in Doctor Website Usability
Internet Marketing For Plastic Surgeons: Using Links On Your Website
Though links should make navigating a site easy and quick, they don't always do just that. You must ensure that your links are correctly formatted, an important part of which is using standard link colors. Internet users have come to expect their links to look and function a certain way, and if you veer from that you'll only confuse them. Your links should be visual cues that allow visitors to understand the navigation paths of your site. If they don't do this, you're likely to lose visitors. Keep the following in mind... Continue
in Plastic Surgeon Website Design
Plastic Surgeon Website Promotion: Avoiding Search Engine Expulsion
When it comes to plastic surgeon website promotion, or promotion of any website for that matter, the search engines can be an essential tool. Well-optimized pages targeting important key words can earn you high rankings in the search engines, which in turn can bring a wealth of targeted traffic... Continue
in Cosmetic Surgery Marketing
Marketing Plastic Surgeons: The Splash Page
Whether marketing plastic surgeons or any business, the splash page is always an option. A splash page is like a book cover. It's an introductory screen that first loads when a person visits a website. It often shows a company's name and logo or an eye-catching graphic, but otherwise provides little or no content. Splash pages are usually used to set the mood and entice visitors to continue on the website. They either go away by themselves or require the user to... Continue
in Plastic Surgeon Website Design
Plastic Surgeon Web Site Promotion With Search Engines And Directories
There are many search engines out there, including Google, Yahoo, AskJeeves, MSN, Lycos, Altavista, Excite, HotBot, and more. Search engines are comprised of a searchable database of individual web pages with the goal of including every website on the Internet. Spiders are automated programs used by the search engines to crawl the Internet and index web pages. Different search engines use different algorithms to rank web pages, which can... Continue
in Cosmetic Surgery Marketing
Using Browser Safe Fonts on Your Website
Browser safe fonts are those fonts which have been preinstalled in operating systems. If you choose a font that is not a browser safe one, visitors coming to your cosmetic surgery site will not be able to read the text on your site without first installing your font type. Listed below are those standard fonts that come preinstalled in both Windows and Macintosh computers. The best approach is to choose three of these browser safe fonts... Continue
in Doctor Website Usability
The Quick-Loading Cosmetic Surgery Website
The amount of time that it takes for your site to load is one of the first things that influences your visitors' impression of you and your site. Visitors will simply leave your site if it takes too long to load. A quick load time alone may not guarantee your site's success. Your site must also incorporate other elements such as a pleasing design, easy navigation and valuable content. But without a quick load time, your pleasing design, easy navigation and valuable content won't be enough... Continue
in Doctor Website Usability
Avoiding Common Internet Irritants
Internet irritants - every Internet user has experienced them. They're the sites with the annoying background music and the never ending pop-up ads. If you use the Internet with any frequency at all, you've no doubt experienced them for yourself. And if you're like most other users you probably do as they do - you simply click your way right out of the offending site... Continue
in Doctor Website Usability
Your Plastic Surgery Marketing Plan - Are Your SEO Efforts Being Wasted?
With the millions of websites and all the information out there on the Internet today, search engines have become an indispensable tool for Internet users to find what they're looking for. In fact, most visitors - and potential patients - coming to your site will likely do so through a search engine. But if your website and the pages within it aren't optimized for the search engines, who knows where you'll wind up on the results list if you show up at all that is... Continue
in Cosmetic Surgery Marketing
Internet Marketing for Plastic Surgeons: Getting Started
People interested in plastic surgery search the Internet for information about particular procedures, the benefits, the potential risks, and for qualified doctors to perform those procedures. Establishing an Internet presence for your plastic surgery practice can prove very rewarding, but getting started can often prove a bit confusing. The following information will help you to better understand what's involved with the creation of your website... Continue
in Plastic Surgeon Website Design
Internet Marketing for Cosmetic Surgeons: Improving Your Website's Conversion Rates
There are many elements that go into an effective Internet marketing strategy. The right keywords, search engine optimization, links, website promotion and more all play a role in the success of a website. Though these elements are essential to good website design, bringing more targeted traffic to a website they do nothing to ensure that those visitors become actual clients... Continue
in Patient Acquisition Tips
The Landing Page
Landing pages are often better able to welcome visitors to your site than your homepage. Your homepage must be somewhat general as it is created with every potential visitor in mind and must accomplish many different goals. A landing page, on the other hand, is created with a specific search term in mind... Continue
in Plastic Surgeon Website Design
Building Keyword Rich Pages
The first step in creating keyword rich pages is to actually choose the particular keywords and keyword phrases that best suit your site. Some examples for the plastic surgeon's website might include the following: 'plastic surgery', 'plastic surgeon', 'cosmetic surgery', 'breast enlargement', 'rhinoplasty', 'rhinoplasty photo', 'facelift cost', and so on... Continue
in Cosmetic Surgery Marketing
Plastic Surgeon Website Promotion
There are many things that can be done to promote your website. First, you can list your site on search engines, some for free, others for a fee of up to $50. A great way to promote your site is to list your website address on your business cards, print ads, invoices, booklets, and anything else related to your business. In fact, you can even state your... Continue
in Cosmetic Surgery Marketing
Marketing Plastic Surgery Practices On The Internet: Building The Perfect Homepage
Your homepage must induce visitors to stay. It should provide visitors with a clear picture of what your site is about and what you have to offer right away, preferably in the headline and first paragraph. This should include who you are, what you have to offer, where you are located, and why they should choose your services. All of this must be convincing yet professional and honest... Continue
in Plastic Surgeon Website Design
Cosmetic Surgeon Marketing With The Internet Niche
There are millions of web sites out there on the Internet with more and more new sites being added daily. Getting your website for your plastic surgery practice to stand out in the crowd can seem a daunting task..... Continue
in Cosmetic Surgery Marketing
Internet Advertising For Cosmetic Surgeons: Optimizing Your Website's Photos
Visitors to your site are most likely seeking some ideal of beauty, and images are one of the best ways to convey your message. Further, before and after photos of your previous patients can speak volumes. These photos lend you credibility, allowing visitors to.... Continue
in Plastic Surgeon Website Design
Internet Advertising For Cosmetic Surgeons: Headlines And Your Website
Studies have shown that people view websites much as they do newspapers. When reading a newspaper, most people tend to scan a page before settling on the story with the headline that catches their interest. The same is true on the Internet.... Continue
in Plastic Surgeon Website Design
Marketing Plastic Surgeons On The Internet: Your Website's Contact Page
If a visitor to your website has a question that your content doesn't answer, they must be able to quickly and easily contact you. That's why it's important that your contact information be easy to find and use. Every page on your site should contain your.... Continue
in Plastic Surgeon Website Design
Cosmetic Surgery Advertising: Avoiding Common Grammar and Spelling Errors
When it comes to cosmetic surgery advertising on the Internet, or any advertising for that matter, grammar and spelling errors can have a very negative impact. These errors are generally very easy to fix. After all, you can typically use a simple spell checker. However, far too many websites out there don't pay enough attention to their spelling and grammar.... Continue
in Cosmetic Surgery Website Content
Plastic Surgeon Web Site Promotion: The Disappearing Website
Search engines are one of the best ways to promote your site. Of course, optimizing your website to perform well in search engine rankings can require a great deal of time and effort. As such, there's nothing more frustrating than when your.... Continue
in Cosmetic Surgery Marketing
Plastic Surgeon Marketing On The Internet: Targeting Local Audiences With Local Search
Searches on the Internet are going local. Not only are Internet users searching for products and services closer to home, using search terms like 'plastic surgery chicago', many of the search engines now offer local search features.... Continue
in Cosmetic Surgery Marketing
Good Graphic Design When Marketing Plastic Surgery
Good design can be particularly important when marketing plastic surgery. After all, potential patients are looking to you, the plastic surgeon, to deliver some ideal of beauty. If your website doesn't convey a sense of beauty, how can.... Continue
in Plastic Surgeon Website Design
Marketing and Professional Websites
When it comes to the Internet, there are many different theories as to just what makes a website a professional one. Those elements that make up an unprofessional website, however, are far more obvious. The following are things to avoid when.... Continue
in Plastic Surgeon Website Design
Cosmetic Surgery Marketing Materials: The Professional Website
There are many elements that go into the successful creation of a website for cosmetic surgery marketing on the Internet. One of the most important elements is creating a website that conveys a sense of professionalism, and there are many.... Continue
in Plastic Surgeon Website Design
Importance Of A Good Domain Name When Advertising Plastic Surgery On The Internet
Domain names are important for reasons that you'd probably be surprised to learn. A good name isn't as important in helping people find your site for the first time. Instead, the real value of a good name is that it helps people find your site on subsequent visits.... Continue
in Issues about Internet Strategy
Plastic Surgery Advertising On The Internet: Creating Web Pages For Browsing
Many studies have proven that Internet users don't read on the Internet like they do in print. Most people don't actually read web pages, but simply browse or scan them instead, picking out prominent words and phrases... Continue
in Doctor Website Usability
Four Simple yet Important Elements That Can Make or Break A Site
While there are many factors that help to determine the success of your plastic surgery website, there are four simple yet important elements that can make or break your site. Including these elements into your site’s design... Continue
in Doctor Website Usability
Important Principles of Doctor Website Design
There are millions of websites out there on the Internet today, and literally thousands of ideas on how to create them. Nevertheless, there are several basic principles when it comes to good website design. To make your plastic surgery website as successful as it can be... Continue
in Plastic Surgeon Website Design
Is Your Plastic Surgery Website Too Challenging?
Some things in life are meant to be challenging. A crossword puzzle or a good game of chess should be challenging, your children’s homework should be challenging, but a website should not be. A website that is challenging – whether it be difficult navigation, incomprehensible content, or anything else not user-friendly – is sure to drive visitors away. Continue
in Doctor Website Usability
Improve Your Plastic Surgery Website’s Usability In Two Simple Steps
Usability is a very important factor in web design. For your plastic surgery website to be a successful one, it must be usable. There are two very important things to keep in mind when considering your site’s usability. First, studies have proven that people do not read on the Internet as they do offline with a magazine, newspaper or book for instance. Continue
in Doctor Website Usability
Finding A Web Designer: Questions You Should Ask
Finding a good web designer can be a difficult task. Whether you’re a newcomer to the Internet or looking to revamp your current plastic surgery website, it’s important that you find a qualified and experienced designer who will work with you to meet your Internet goals. The following are helpful questions that you should ask any potential web designer... continue
in Plastic Surgeon Website Design
Making Your Plastic Surgery Website A Sticky One
A sticky website is a website which contains applications or services that keep users on the site and keep them coming back. Sticky elements can include chat rooms, blogs, glossaries, educational material, newsletters, latest news, stock quotes, competitions, interactive games, user reviews, and so on. When it comes to plastic surgery advertising, creating a sticky site is very important. Continue
in Patient Acquisition Tips
Examining Your Plastic Surgery Website From A User’s Perspective
Have you ever taken a good look at your practice’s website? Have you spent any time surfing through the various page? If not, it might be a good idea for you to do so. But don’t just take a look at your site, really try to look at it from a visitor’s – and potential patient’s – perspective. Continue
in Doctor Website Usability
Defining Good Plastic Surgery Content
By now, most people know that good content is an essential element of a good website. We keep hearing ‘content is king’, ‘content is key’, ‘content, content, content’. But just what makes content good? There are some basic guidelines when it comes to creating good, valuable content... continue
in Cosmetic Surgery Website Content
Tips For Getting Started With Your Plastic Surgery Website
Deciding to establish an Internet presence for your plastic surgery practice may be one of the best decisions that you can make. But just how do you get started? You can, of course, leave the design and construction of your site entirely up to your designer. However, if you’re interested in taking a more active role, there are some things that you can do to help your site get on its way. Continue
in Plastic Surgeon Website Design
Pretty Surgery Sites, Low Conversion Rates
There are many theories out there about just what makes for a good or successful website design. One commonly held belief is that pretty sites and low conversion rates go hand in hand. But could this possibly be true? Could all that effort put into the appearance of your plastic surgery... Continue
in Patient Acquisition Tips
Cosmetic Surgery Advertising and Dealing with Spam
Spam seems to be unavoidable. Nearly everyone gets it regardless of the fact that everyone seems to hate it. There are, however, some things that you can do to help reduce the amount of spam that you receive through your plastic surgery website. Continue
in Plastic Surgery Advertising
Cosmetic Surgery Website Basics: Typeface
Typeface is an important element of website design -- and your own plastic surgery marketing campaign -- but it’s often overlooked. In an attempt to create a visual punch, many designers lose site of the fact that the text must remain readable for the user. Continue
in Plastic Surgeon Website Design
Mistakes That Drive Visitors Away from Your Cosmetic Surgery Website
Achieving success with your plastic surgery website is a two-part process. First, optimized pages must be created in order to bring targeted traffic to your site. Second, your site’s appealing, professional design and solid content must then convince those visitors... Continue
in Doctor Website Usability
Doctor Website Basics: Layout and Color
There are several basic rules when it comes to page layout and color, and when it comes to marketing plastic surgery, you should keep them in mind. These rules apply to your plastic surgery website just as they would to any other type of site. Though there are always exceptions, the most successful sites out there adhere to these rules as closely possible. Continue
in Plastic Surgeon Website Design
Pricing, Plastic Surgery, and The Internet
The Internet has become a powerful marketing and consumer tool. People are increasingly using the Internet to search for products and services and to compare prices. But just how does this relate to a website for a plastic surgery practice? It’s clear that many, many people are using the Internet... Continue
in Plastic Surgeon Website Design
Plastic Surgery Marketing and Internet Irritants
We’ve all experienced Internet irritants. In fact, they seem to be fairly common across the web. Lots of time and effort goes into the creation of your plastic surgery website, so it’s important to ensure that it’s as successful as it can be. Continue
in Cosmetic Surgery Marketing
Key Points in Good Doctor Web Design
When it comes to marketing your plastic surgery website, there are certain key elements that must be incorporated into your site in order to best guarantee its success. Good design and layout are two such essential elements, and they often serve as the foundation for the rest of your site. Continue
in Plastic Surgeon Website Design
Combining Colors In Doctor Web Design
Color can be a very powerful tool in web design. There is much research proving that color can have an emotional impact on people. It can be used in web design to help communicate a particular message of a site and to help create a particular feel or atmosphere for visitors. Because of that, it’s important that colors be chosen carefully when designing your plastic surgery website. Continue
in Plastic Surgeon Website Design
The Importance of Accessibility
Nearly all discussions about good web design always include the term ‘accessibility’, but just what does accessibility refer to? Accessibility in web design is all about ensuring that your web site is accessible to all potential visitors, regardless of their connection speed... Continue
in Doctor Website Usability
The Essential Elements Of Lucrative Web Design
If you’ve decided to take the plunge and get your plastic surgery practice out there on the Internet and marketed properly, congratulations, it may just be one of the most lucrative decisions you will make. But with the Internet what it is today, simply designing and publishing... Continue
in Plastic Surgeon Website Design
Doctor Web Design: The Good Vs. The Bad
There are so many websites out there on the Internet today. Many of them offer great examples of good web design, but many others unfortunately fall under the category of bad design. When designing a website for your plastic surgery practice... Continue
in Plastic Surgeon Website Design
Rules Regarding Inbound Links and Marketing Plastic Surgeons
More and more people out there are understanding the importance of inbound links. Inbound links are links appearing on other websites which point to your site. The search engines view these inbound links as a sort of popularity contest. The more inbound links you have, the more popularity votes you get... Continue
in Cosmetic Surgery Marketing
Usability: An Important Aspect of Doctor Web Design
Usability is an integral element of web design. But just what is usability? In terms of web design, usability refers to the quality of a user’s experience when interacting with a particular website. Usability is so important in web design because visitors will simply leave if a site has poor usability. Continue
in Doctor Website Usability
Doctor Website Traffic Building Tips
That whole ‘If you build it, they will come’ theory doesn’t always work in web design. If the traffic to your plastic surgery site is a little sluggish, the following are some simple tips to help... Continue
in Cosmetic Surgery Marketing
Trust Building Tips For Doctor Websites
Though the Internet has become a powerful marketing and consumer tool, Internet consumers are still wary. Building trust among visitors is important for any website, but this is particularly true for a plastic surgery website. While an Internet consumer may be able to shrug off that item they bought on eBay that never worked, that breast augmentation or facelift they found through the Internet that didn’t work... Continue
in Plastic Surgeon Website Design
Color Choice In Doctor Web Design
An important, and often overlooked, step in web design involves the choice of colors. Certain colors are capable of conveying certain emotions and, as such, can influence an individual’s visit to and impression of a site. It’s important that colors be chosen wisely when designing a website. Continue
in Plastic Surgeon Website Design
The Internet Diet - A Little Liposuction For Your Plastic Surgery Website
No, it’s not a new fad, not something to follow Atkins or the South Beach Diet. This is a diet for your website. If your visitors are experiencing long wait times in order to view any of the content on your site, then your web pages may be in need of a little weight loss. In fact, most sites out there today could benefit from a little trimming of the fat. Continue
in Doctor Website Usability
The Importance of Marketing Your Website
A simple search on Google for ‘plastic surgeon’ brings up about 1,110,000 results. The same search on Yahoo brings up about 4,160,000 results. You may then ask yourself ‘Why bother with a website, I’d be just one of millions’. Well, creating a website for your plastic surgery practice is... Continue
in Cosmetic Surgery Marketing
The 3 Golden Rules Of Web Design And Layout
There are three very important rules when it comes to website design and layout. The most successful websites out there not only follow these three rules but achieve a good balance among them. You can ensure your site’s success by following these rules... Continue
in Plastic Surgeon Website Design
Text Is Important Too - Cosmetic Surgery Marketing Advice
There are many, many elements of a website that help to determine its success. Most people are aware of the importance of a site’s design, its navigation, and the content. What some fail to realize, however, is that the text can actually have a big impact, either positive or negative. Continue
in Plastic Surgeon Website Design
The Most Common Mistakes In Doctor Web Design
Like most things in life, it’s best to learn from your mistakes when it comes to web design. Even better is to learn from the mistakes of others before you have a chance to make them for yourself. The following are some of the most common design mistakes people make that can jeopardize... Continue
in Plastic Surgeon Website Design
Adding Interactive Content to Your Cosmetic Surgery Website
The Internet, as a medium and form of marketing, is very unique in that it is interactive. There are many benefits to adding an element of interactivity to your plastic surgery website. This interactivity promotes continued contact and helps to build better relationships between you... Continue
In Cosmetic Surgery Website Content
Avoiding Link Theft on Your Plastic Surgery Website
Most people know by now the importance of having incoming links. Incoming links are those links that other sites display which point to your site. Many of the search engines view these incoming links as a sort of vote for your site’s popularity. Continue
In Plastic Surgery Advertising
Cosmetic Surgery Marketing - Essential Tips for Good Web Design
Define your website’s purpose. This is one of the first and most important steps of web design. The obvious purpose of your plastic surgery website is to turn site visitors into patients. But this is different than other websites out there. You are not selling a product or service directly through your site, something that visitors can click on and buy right away. Continue
In Plastic Surgeon Website Design
Tips for Creating and Presenting Content the Right Way
Know your audience. The types of colors, images, and even words that you use will be different for one audience than it would be for another. Your plastic surgery site will have a whole different feel than a site designed for NASCAR fans. Continue
In Cosmetic Surgery Website Content
Using (And Not Using) Flash with Your Cosmetic Surgery Marketing Strategy
There are many out there who will tell you that in order to create a successful website you should never use flash. Others will tell you that the best web sites always incorporate flash. Who’s right? Well, they both may be. Continue
In Cosmetic Surgery Website Content
Incorporating Change Into Your Cosmetic Surgery Marketing Strategy
The Internet is relatively young and constantly changing. What may have worked one month, may not work the next. As such, a good Internet marketing strategy is one that can change or shift as needed. Lots of people don’t like to hear this. Continue
In Cosmetic Surgery Marketing
Creating Positive Perceptions When Marketing Plastic Surgery
When it comes to plastic surgery marketing, whether on the Internet or in more traditional forms, it’s not always about the product or service that you have to offer, but rather how you are perceived. You may be the very best plastic surgeon out there, but if your potential patients have a less... Continue
In Plastic Surgery Advertising
Determining Your Keywords And Using Them To Your Benefit
There are many tools out there to help you determine the most common search terms related to your plastic surgery website. The importance of this is that you can then tailor certain pages on your site to be relevant to those search terms and rich in keywords. Continue
In Issues about Internet Strategy
Troubleshooting: Low Conversion Rates on Your Plastic Surgery Website
Are your conversion rates not what you’d like them to be? Are the visitors to your plastic surgery site not turning into actual patients? Are they not getting beyond your homepage? Continue
In Patient Acquisition Tips
Plastic Surgery Marketing - More Tips For Good Web Design
First impressions are important, and even more so on the Web. It’s been shown that visitors to a website first judge that site based on its design, or visual appeal, and just within the first four or five minutes. Though other elements of a site, such as the content... Continue
In Plastic Surgeon Website Design
Increasing Your Link Popularity With Articles
By now, many people are aware of the importance of link popularity. Link popularity refers to the number and quality of incoming links your site has, or links pointing to your site from other sites. Link popularity is a big factor in search engine rankings, but acquiring these incoming links can be difficult and time consuming to say the least. Continue
In Cosmetic Surgery Marketing
Viral Marketing and Your Plastic Surgery Practice
Viral marketing – just what is it? Though it may sound like something decidedly nasty, something you might catch if you’re not too careful, the opposite is in fact true. Viral marketing can be described as a marketing strategy which encourages individuals to pass on a marketing message to others... Continue
In Issues about Internet Strategy
New Ideas For Content When Marketing Your Plastic Surgery Website
By now, many people know that creating lots of content and continually updating your site with fresh content is essential to gaining top positioning in search engine rankings for your cosmetic surgery website. But generating all that targeted content can get tiresome. Continue
In Cosmetic Surgery Website Content
Click Fraud in Cosmetic Surgery Advertising
Pay-per-click advertising is a form of advertising in which pay-per-click search engines (PPCSEs) return search results based on advertiser-paid prices. Advertisers bid for placement, with the first in the results list being the highest bidding advertiser, the second on the list being the second-highest bidder... Continue
In Issues about Internet Strategy
Optimizing Your Cosmetic Surgery Website For Yahoo! Search
You know that saying ‘Don’t put all your eggs in one basket’, well the same is true today when it comes to search engines. Many websites solely focus their optimization efforts around Google, but that would be a mistake. Continue
In Cosmetic Surgery Marketing
Marketing Your Practice and Choosing the Right Domain
There are several reasons why having your own domain name for your plastic surgery website is far better than putting your site up with a free web hosting company. With your own domain name, your site address will be something to the effect of... Continue
In Issues about Internet Strategy
Keywords vs. Keyword Phrases
When targeting keywords for the pages within your plastic surgery site, it often makes the most sense to choose keyword phrases rather single keywords. There are several reasons why this is true. Continue
In Plastic Surgery Advertising
Images and Your Plastic Surgery Website
Images can be used in all kinds of ways and for all sorts of things on your website. When it comes to a website for your plastic surgery practice, images can be essential. Potential patients on the Internet are going to want to see for themselves the results that you can achieve. Continue
In Plastic Surgeon Website Design
Comparing Pay-Per-Click Search Engines
When marketing your plastic surgery practice on the Internet, you may want to consider signing up with a pay-per-click search engine. Pay-per-click search engines, or PPCSE’s, are search sites which return search results based on prices paid by the advertisers. Continue
In Issues about Internet Strategy
Cosmetic Surgery Marketing and MSN
In a recent report by comScore Media Metrix comparing the success of search engines between July of 2004 and July of 2005, MSN was shown to lag behind Google and Yahoo! During the month of July, MSN comprised 15.5% of searches, compared to Google’s 36.5%... Continue
In Cosmetic Surgery Marketing
SEO No-No's in Plastic Surgery Marketing Advice
Most people know by now that search engines hate those little SEO tricks that they consider spam. Still, they seem to be a bit too irresistible for some as people are still using them in their site design. However, using these spam techniques... Continue
In Plastic Surgery Advertising
Speeding Things Up On Your Site
Speed is an integral part of your website. It can be just as important a factor in your site’s success as the design and even the promotion. The most common complaint among Internet surfers, according to studies, is the slow-loading web page. Continue
In Cosmetic Surgery Website Content
Initiating Talk in Your Forum
Adding a forum to your site can be very beneficial. Forums can improve search rankings, increase traffic, and create a stronger bond between you and your potential patients. They can provide visitors with an added sense of security and reliability, while also increasing your credibility on the Internet. Continue
In Issues about Internet Strategy
The All-Important ‘About Us’ Page
Just about every Ecommerce website out there has an ‘About Us’ page. Certainly many have discovered the value of having this page, but too often that page is weak to say the least. An ‘About Us’ page that is not providing visitors with an idea of who you are... Continue
In Cosmetic Surgery Website Content
Making Your Site Interactive
There are many benefits to creating a plastic surgery site that is interactive for visitors. Unlike other traditional forms of marketing, marketing on the Internet allows people to get involved. Interactivity can make a site come alive... Continue
In Cosmetic Surgery Website Content
Encouraging Site Visitors To Become Actual Patients
A website for a plastic surgery practice is a little different than other Ecommerce web sites on the Internet today. The plastic surgery website does not sell products or services directly over the Internet, something that visitors can click on and purchase right there on the site. Continue
In Patient Acquisition Tips
Marketing & Promoting Your Practice - Usability
That a website’s usability is very important may sound like common sense. However, the issue of usability has been downplayed, if not altogether ignored, in the creation of many sites available on the Internet today. Part of the problem may be the move to optimize sites for search engines rather than visitors. In so doing, sites often become more and more difficult for visitors to comprehend and use, though these same sites may be performing well in search engine rankings. Continue
In Doctor Website Usability
Increasing Link Popularity When Marketing Your Cosmetic Surgery Practice
By now, many people know that increasing a site’s link popularity can increase that site’s ranking in search engines. Link popularity refers to the number and quality of incoming links that your site has, or links from other sites that point to your site. Continue
In Cosmetic Surgery Marketing
Using Forums to Promote Your Site
The forum has been discovered by many as a great tool for website promotion. Not only can it increase link popularity, it provides your visitors and patients with a great community. Though starting up and running a forum... Continue
In Issues about Internet Strategy
Marketing for Plastic Surgeons - Lost In Cyberspace
It’s easy to forget that search engines index more than just a site’s homepage. In fact, multiple pages within a site, if not all of them, become part of a search engine’s database. Depending on a user’s search term, they may be just as likely to enter your site from somewhere within its many pages as they would from your homepage. Continue
In Plastic Surgeon Website Design
Surefire Ways to Send Your Visitors Packing
Search rankings are not the end-all, be-all of Internet marketing. Once your site has reached that much coveted spot within the top twenty search results and the visitors come pouring in, something must be done to keep your visitors there and to compel them to return. Continue
In Cosmetic Surgery Website Content
Your Target Audience: Man or Robot?
With Internet marketing what it is today, it’s easy to forget just who your target audience is. Are you designing websites for humans or for the search engine robots? Continue
In Issues about Internet Strategy
Special Considerations for Plastic Surgery Marketing on The Web
More and more people are turning to the Internet for medical and health related information, whether it be information about general health, medical conditions, health products, or plastic surgery procedures. Further, many people seek out health professionals on the web, particularly when it comes to plastic surgery. Continue
In Issues about Internet Strategy
Understanding Visitor Logs and Using Them To Your Benefit
A visitor traffic log provides a record of a website’s activity. The information contained within a visitor log can be very valuable, providing great insight into your marketing efforts. By analyzing the log, you can measure your site’s success and determine what works and what doesn’t, as well as what needs to be changed and how to change it. Continue
In Cosmetic Surgery Marketing
Credibility On the Web in Cosmetic Surgery Marketing
When it comes to your plastic surgery marketing efforts on the Internet, credibility is essential. This may be true for just about any website, but it’s particularly important for medical and health related sites. But just what makes a website a credible one? You’re sure to be surprised by the answer. Continue
In Cosmetic Surgery Marketing
Tips For Creating Credibility On The Web
There are millions and millions of sites on the Internet today. Some of them are good, some of them are not. Some sites provide a wealth of valuable information and services, while others simply waste our time. Determining the difference between the good and the bad can be an exercise in patience. Continue
In Doctor Website Usability
Integrating the Internet into Your Plastic Surgery Practice
The Internet need not only be used as a marketing tool, a way to gain potential patients, for your practice. In fact, the Internet can be a very useful tool that can be integrated into many different aspects of your practice. Continue
In Plastic Surgeon Website Design
Promoting Your Plastic Surgery Practice through Forums And Message Boards
Promoting your website through forums and message boards is a proven trick used by many Internet marketing specialists. It’s one of the least expensive ways to market and promote your site to a targeted audience, in fact it’s typically free, and the benefits can be enormous. Continue
In Plastic Surgery Advertising
Keyword Density and Cosmetic Surgery Marketing
Keyword density refers to the number of times a keyword or keyword phrase appears on a web page in proportion to other words on that page. A keyword or keyword phrase is a term or phrase that a searcher uses in order to find information on a given topic. Continue
In Cosmetic Surgery Marketing
Keywords and What To Avoid
Be specific, but not too specific. Though it’s important to keep your keywords and keyword phrases specific, it’s also important that you refrain from making them too specific. For instance, it’s clear that ‘Plastic Surgery’ is better than just ‘Surgery’. Continue
In Plastic Surgery Advertising
The Power of Content
Search engine optimization, or SEO, is a tricky thing, part art, part science. For the average person, SEO can seem quite overwhelming and confusing. In the simplest terms, there are three key elements of successful SEO: content, links, and site optimization. Continue
In Cosmetic Surgery Marketing
Keyword Selection Tips for Plastic Surgery Marketing
Keywords are very important when it comes to websites and search engines. A keyword is a word or phrase that a searcher uses in order to find information on a given topic. Keyword selection is the process of selecting the right keywords for each page of your website... Continue
In Plastic Surgery Advertising
Regional Results With eMarketing
Though more and more plastic surgery patients may be willing to travel for their procedures, they’re certainly more likely to start their search for a plastic surgeon close to home. Continue
In Plastic Surgery Advertising
What in the World do All Those Terms Mean?
Ever speak to someone who works with the Internet, perhaps a web designer or search engine optimization specialist, and have absolutely no idea what he's talking about? Well, we go through all the terms so you can actually understand him next time! Continue
In Issues about Internet Strategy
Using Testimonials on Your Website
Testimonials can be a very powerful tool when used correctly on your website. They can dramatically increase the success of your online efforts and make a huge difference in conversion rates. Some people are hesitant to use them... Continue
In Cosmetic Surgery Marketing
Educating Patients the Right Way
Use of the Internet has grown at a remarkable rate over the past several years, and one of the most common reasons that people use the Internet today is to search for medical information. While the Internet can be a wonderful and powerful tool... More
In Patient Acquisition Tips
Coloring Your Website, Coloring Your Visitors’ Moods
Colors, whether on a website or in real life, invoke certain moods. Colors can soothe or excite, they can sell, entice and persuade, they can inspire and even frighten. On a website, the colors... Continue
In Plastic Surgeon Website Design
An Introduction to eMarketing
Today, with the technology of the Internet and its ability to send and receive information instantaneously from any place to anywhere, the world has become a far smaller place. After all, the web is the World Wide Web, a virtual globe in which people can reach out to... Continue
In Cosmetic Surgery Marketing
Establishing Stronger Connections With Your Patients Through The Internet
There are many concrete ways in which the Internet can help you to better serve your patients. For instance, your website can provide a wealth of important procedural information... Continue
In Patient Acquisition Tips
Giving Your Patients What They Want on the Web
One of the biggest advantages of having a website for your plastic surgery practice is the amount of information that you can offer to your patients and potential patients. In fact, the more content that your website has... Continue
In Cosmetic Surgery Marketing
Things to Avoid in Plastic Surgery Marketing
We've provided some information about what you should look for, watch out for, and be sure to avoid, as well as some tips to help you along the way. Continue
In Plastic Surgery Advertising
The Internet - Providing Patients with a Little Extra Comfort
The Internet can be an excellent tool for acquiring new patients. However, it can also provide patients with a little extra comfort if needed. Just consider the multitude of forums and message boards out there that are geared toward medical issues... Continue
In Cosmetic Surgery Marketing
Understanding Google’s PageRank
PageRank (PR) is Google’s numerical system of ranking the relative importance of all web pages within their database. In Google’s own words, PageRank calculates the “uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value.” In simpler terms, their system of ranking is based on incoming and outgoing links. Continue
In Issues about Internet Strategy
Your Website Options
Websites have become a very common and standard marketing tool in the medical industry. Not only can they attract new patients... Continue
In Cosmetic Surgery Marketing
Under-Performing Websites
It's not uncommon for websites built just one or two years ago to become under-performers. With all the changes constantly occurring on the Internet, your cosmetic surgery website needs to keep up, and a simple year or two can make a big difference. Continue
In Cosmetic Surgery Marketing
Improving Conversion Rates: Turning Website Visitors into Patients
A common complaint about websites is that, though the website is getting plenty of traffic, those visitors aren't turning into clients, or in this case patients. Low conversion rates are a concern... Continue
In Patient Acquisition Tips
Google's PageRank
PageRank (PR) basically refers to the degree of importance or significance that Google affords your website. A pagerank value runs anywhere from zero to ten, with zero signifying the lowest significance and ten the most. Continue
In Cosmetic Surgery Marketing
Plastic Surgery Marketing Success Starts With Articles
Content is one of the main keys to successful websites. Websites providing little or no solid content but relying instead on links and advertisements must work harder and spend more money in order to get visitors to their site. Continue
In Plastic Surgery Advertising
Blogs
You've no doubt heard a good deal about blogs, but what exactly are they? Well, a blog is a type of website that is similar to a journal or diary. It's an individual's personal website in which they post daily comments and opinions to which others can post a response. Continue
In Cosmetic Surgery Website Content
Outbound Links in Plastic Surgery Marketing
Outbound or outgoing links are quite controversial. It’s certainly clear that incoming links are a plus for any website given that Google and other search enginges rank web pages according to the quantity and quality of their inbound links, but outgoing links are another story. Continue
In Plastic Surgery Advertising
FAQs About Marketing Plastic Surgery
Question: What does a 'spider' refer to in Internet terms? Answer: A spider, at least in Internet terms, is a software tool used by search engines which retrieves information from websites. Search engines send this spider out to your website when you submit your website to them. Continue
In Plastic Surgery Advertising
Tips For Increasing Forum Activity
When it comes to forums, one of the hardest things to do is getting people to post. There are a number of reasons why people don't. No one wants to be the first person to post... Continue
In Cosmetic Surgery Website Content
Keywords and Competition
Keywords and keyword phrases have varying levels of competition to them. For instance, at the time of this writing, Google produced about 41,800,00 results for the term ‘surgery’, about 4,250,000 results for the term ‘plastic surgery’, about 2,760,000 results... Continue
In Cosmetic Surgery Marketing
So you're finally ready to make a second or even third website?
Well, you need to make sure you do things the right way or your efforts may not pay off, and even worse, they could actually harm your efforts. Continue
In Doctor Website Usability
Tips for Creating Content
Lots of original, keyword-rich content can be very profitable, earning your website high rankings in search engines. But just how do you create all of this original content? Continue
In Cosmetic Surgery Website Content
Google’s Dreaded PR0 in Cosmetic Surgery Marketing Advice
The term PR0, pronounced ‘PR Zero’, refers to a Google PageRank of zero. PageRank is Google’s system of assigning every page within their database a value, or PageRank number, between 0 and 10. This system is based on the amount of links to a site from other websites... Continue
In Cosmetic Surgery Marketing
The Importance of White Space When Marketing Your Practice
White space, also known as negative space, refers to the open space between design elements on a web page. It includes all blank space on a page between text, including individual letters, words and paragraphs, as well as the blank space between graphics and other page elements. Continue
In Plastic Surgery Advertising
On The Web, Simplicity Has Its Virtues
There are many, many overdone websites out there on the Internet. It seems to be a common mistake that web designers make. To some degree, it’s understandable... Continue
In Issues about Internet Strategy
Getting Your Website To Get To The Point
It’s very important that your website get to the point on the very first page. This may seem obvious, but too many websites out there still don’t follow that simple rule... Continue
In Cosmetic Surgery Marketing
More Tips For Converting Visitors into Patients
Converting visitors into clients is one of the biggest challenges of Internet marketing for doctors. In some cases, a large overhaul is required. Other times, however, some simple... Continue
In Patient Acquisition Tips
Making A Good First Impression On The Web
Whether on the Internet or in real life, first impressions are essential. On the Internet, first impressions happen in an instant. In fact, it’s estimated that any given website has four seconds... Continue
In Cosmetic Surgery Marketing
Understanding The Search Engine
Search engines like Google and Yahoo can be a great way to bring people to your website. Further, they bring you targeted traffic, people who are searching for information on cosmetic procedures and the doctors who perform them... Continue
In Plastic Surgery Advertising
The Search For ‘Spastic Surgery’?
Internet users are not infallible. They’re human and prone to mistakes, and those mistakes can emerge in their searches on the Internet, namely in the form of misspelling. Some search engines... Continue
In Cosmetic Surgery Marketing
Archived Cosmetic Surgery Marketing Advice Articles:
Archive - October 2005
Advice for Marketing Plastic Surgeons 
