What about smaller procedures

How effective can you be when it comes to smaller, cosmetic procedures like Botox or Radiance? Can you market those well and get a lot of new patietns?

You can be very effective when it comes to marketing cosmetic surgery procedures like the ones you've mentioned. There are a couple fundamental differences between those and other procedures like rhinoplasty, breast augmentation, and the like. First, we see a lot more people searching for the bigger procedures. Second, cosmetic procedures cost much less, so your ROI won't be as high if you're going after cosmetic procedures like Botox exclusively.
I hope this helps! The Surgeon's Advisor Team