Basic SEO

What are the fundamentals to basic search engine optimization?

By now, every site owner knows the importance of search engines and how they are directly linked to the amount of traffic a website will draw in. The basic principals involved in SEO are good site structure, site navigation, and page creation. Nailing those three down will help you accomplish good SEO.

The Surgeon's Advisor Team

Can you explain what you mean by page creation please.

Certainly. General page creation involves, good clean site design and organization. Be sure to create pages that are compatible with the various browsers. Use high quality images that are optimized for smaller file size. Be sure to include your practices logo on every page. Make sure that your content is quality content and that the text is easy to read. Always use text links where ever possible. Do regular site checks for broken links. Be sure to have a contact page.

The Surgeon's Advisor Team

What do I need to know about good site navigation?

When navigation is placed at the left or top of the page, it is the first thing that spiders see. To give body text more relevancy, consider placing your navigation on the right, middle or bottom of the page. Make sure that your navigation is simple, easy to understand and use, and that it keeps visitors and spiders from getting lost in your site. Have a link to your home page on every single page of your site. Be sure to cross link your important pages.

The Surgeon's Advisor Team