There are some important elements that differentiate Surgeon's Advisor from other options:

• Everything we develop on your behalf is owned by you and you alone.
  
  
• Unlike pay-per-click, where results end after payment ends, our efforts create
  lasting results for months and years to come. Also, pay-per-click costs significantly more
  per unique visit – and again, doesn’t create any content at all.
  
  
• Unlike services that list doctors, you and you alone benefit from our efforts – you are not competing with 5, 10, or more doctors in your area for the visitor’s attention.
  
  
• We work with a limited number of plastic surgeons. We create a significant level of Internet penetration – one that only you will benefit from -- and one that will help you blow away your competition!
  
  
• Performance-based pricing mean that as you do better, so too, do we. It is more than a client/provider relationship – it is a partnership – and since no client has ever discontinued their relationship with us, it is a partnership built to last.

Read more below or continue here to learn about our cost-effective, performance-based pricing.

Navigating through the many web sites and companies providing search engine and Internet marketing services can be challenging at best. As such, we've tried to clarify what your options are and compare each of them.

• Directory and listing Websites
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)
• Yellow page advertising
• Inexpensive, 'submit to a million search engines' services

Cosmetic Surgery Marketing Options In-depth

Directory and Listing Websites, while potentially effective, are not nearly as much so as developing your own website. In fact, we believe that's one of our main differentiators, something that enables us to eclipse the competion: rather than listing you alongside many other doctors on sites we own and promote, we focus solely on your own site, and all assets developed on your behalf are owned by you and you alone.

Search Engine Optimization (SEO) - part of what Surgeon's Advisor provides, can be extremely effective if done properly. As an in-house solution, it can be complicated, time-consuming, and expensive. As a do-it-yourself project, it can also fall short of what one would hope to achieve. SEO involves building websites and web pages that are optimized for search engines like Google, Yahoo, and MSN.

Effective SEO involves generating a lot of quality, comprehensive content that serves its users rather than just the search engines themselves. Ineffective SEO can cause more harm than good: spamming, cloaking, and other items discussed in our what to look out for section can cause site penalties and even de-indexing from the search engines. As such, it is vitally important to utilize 'non-spammy' techniques; to create genuine, quality content that makes both your visitors and the search engines happy.

When done properly, SEO can be extraordinarily effective. It can produce results that cost much less than pay-per-click (PPC) advertising - in fact, in Surgeon's Advisor's case, the results average between 500% and 4,000% less expensive than PPC.

SEO can also produce long-lasting, permanent results. Since the process of smart, thorough SEO involves developing quality content, the search engines recognize that it is just that; and if the pages are optimized properly, each and every one can remain well-positioned in the search engines for months or even years to come.

Again, proper SEO that produces results takes time and effort; often more time and effort than most surgeons are willing to commit. As an aside, we have found that it always makes most sense to let our clients focus on what they do best (performing surgeries) while letting us focus on what we do best. As a result, we require little effort on each client's part - usually just two to four hours per month, plus a little more at the beginning.

Surgeon's Advisor has the edge of other companies because we develop significantly more content that is targeted properly and changes regularly. In addition, with so much knowledge of plastic surgery, we're able to serve both the search engines and prospective patients alike.

Pay-Per-Click (PPC) - a process we can utilize in our efforts for clients, PPC has become much more popular in recent years with the implementation of Google's AdWords program and the services provided by Overture. PPC is a means of bidding on top positions for search engine placement, and it is a fast and potentially effective method for getting visitors to your website(s). It is also expensive, sometimes very expensive. As mentioned previously, our SEO efforts compare very favorable to PPC and are usually 500% to 4,000% less expensive.

While PPC can be implemented in as little as 5 minutes (with Google), it has a significant drawback: it is not building assets that will last for days, weeks, months, and years to come. In fact, the moment you stop your PPC campaign, your entire Internet presence disappears. In addition, bidding on key phrases can get expensive, so we believe that appearing at the top of the search engines naturally, through our efforts, is the optimal way to go.

Yellow Page Advertising

In much the same way you can advertise in your local phone book, you can also advertise in online phone books or yellow pages. Unfortunately, so, too, can every other doctor in your area. As a result, you are competing with many doctors for the attention of each visitor. While it may provide some traffic, it simply does not compare to developing your own assets in such a comprehensive manner that you thoroughly penetrate your market and absolutely capture the interest and attention of prospective patients.

Inexpensive, 'submit to a million search engines' services - essentially to be avoided at all costs, these services, ranging in price from $29.95 to approximately $299.95, sometimes one-time, other times monthly, simply do not work. In fact, we have tested these services over the years, and the most effective of them generated exactly 200 visits to a client's website -- over the course of an entire year. The reality is that these services rely on a cookie-cutter approach that is fundamentally flawed, primarily because fewer than 15 search engines are actually worth targeting, while the other 995,985 are for the most part worthless, untargeted and irrelevant.

In addition, many of these services bundle features like 'guaranteed inclusion' and the like. Well the reality is, the search engines themselves offer 'guaranteed inclusion' for a lot less. And another important point is that guaranteed inclusion means just that: you are guaranteed to be included in their directory. But whether you are included at position number three or position number 3,000,000 is another story. Inclusion is only inclusion. Spend your money elsewhere.

We would rather you saved your money and read some of our free Tips and Advice located throughout our website. We're 100% certain you will generate better results by following our suggestions, and while we may not make you our next official paying client, at least we'll know we helped you avoid wasting your money!