Important Considerations When Selecting Your Web Host
There
are many important decisions involved in a good plastic surgery marketing
plan, one of which is the choice of a web hosing company. Today, there
are thousands of web hosts out there to choose from, which can make
the decision a daunting one. Taking the following important considerations
into account will help you to make the best choice possible:
- CGI-Bin. Many websites use some type of CGI script.
This may be a mailing list management script, contact form processors
or the like. In order for you to use a CGI script, your web host must
allow you to install and run it, which requires what’s known as
a CGI-Bin. Some hosts only allow their pre-installed scripts to be used.
- Email. Some hosting companies use email accounts
as a come-on, offering far more email accounts than you’d most
likely ever need. Make sure that you don’t fall for the come-on
and end up spending more for something that you don’t really need.
- Reputation. A web hosting company’s reputation
is likely the most important thing to consider. Do a little research
on any host you’re considering, and pay attention to any negative
feedback you come across.
- Server Space. It’s important to consider just
how much space your plastic surgery website will take up on a given
server. The files comprising most websites typically use between one
and five megabytes of disk space, a bit more if the site includes an
image gallery. Many web hosts will try to attract you by advertising
more server space, several hundreds of megabytes for instance. In most
cases, you simply won’t need this much so don’t fall for
the come-on if you don’t need it.
- Technical Support. Ideally, you want to find a web
host with great technical support who’s easy to contact. Make
sure that the company has toll-free telephone and email support available
24/7.
- Up-Time. All servers go down from time to time. It’s
important that you find out from any potential server what their up-time
guarantee is. While you want the highest percentage possible, remember
that a 100% guarantee is not possible, even though there are hosting
companies out there making this claim.